MALDIVES TARGET SOUTHEAST ASIAN HALAL TRAVELLERS
The Maldives tourism authority has initiated a digital campaign in cooperation with “Have Halal, Will Travel” (HHWT) for the Southeast Asian market.
The Maldives want to maintain a presence and promote the destination as a safe haven for the Southeast Asian Market. The country targets families and budget-conscious travellers by showcasing local experiences and the diversity of the tourism products on offer. It wants also to reaffirm the message that the Maldives are a perfect getaway for Muslim travellers.
With a monthly reach of over 9.4 million, “Have Halal, Will Travel” is one of the leading travel and lifestyle platforms for Muslim travellers in Asia, and has become a trusted brand among the Southeast Asian travel community. The platform has a large audience of engaged travellers with over 572,000 and 274,000 potential travellers respectively based in Malaysia and Singapore.
Throughout the campaign, which launched in May 2021, Maldives is being promoted as a destination that caters well to Muslim travellers, highlighting the religious aspects and halal friendly services and amenities such as availability of halal food and easy accessibility to mosques.
In this campaign, destination contents will be promoted in both English and Indonesian languages. Emphasis is given to post Covid-19 activities targeting all tourists categories such as families, couples and solo travellers.