March 12, 2024

Georgia continued to build on last year’s success at ITB Berlin 2024

Last year’s Official Host Country Georgia had an important delegation at ITB Berlin again this year under the GNTA’s CEO Maia Omiadze. The country was represented in Hall 11.2 with 38 co-exhibitor companies from the private sector (hotels and travel agencies) as well as governmental entities such as the Department of Tourism and Resorts of Ajara Autonomous Republic, Tbilissi city hall and many DMOs.

At ITB Berlin 2024, Georgia emphasised its uniqueness: 4 seasons with every climate zone, rich biodiversity, pristine nature, rich cuisine and one of the oldest vineyards culture in the world with renowned red and white wines. Over the three days of the show visitors to the stand had the opportunity to try Georgian wine accompanied with some typical snacks. “ITB 2024 was fruitful for us. We saw great awareness after being the 2023 Official Host Country for ITB Berlin. Besides European visitors, we registered high interest from India and Saudi Arabia as we have new direct flights from both countries,” explained a marketing officer on the Georgia stand.

Georgia promotes itself as a gateway to Europe from Asia, a cradle to many civilisations as the country was a trade hub along the famed Silk Road.

Among the destinations, the GNTA highlighted:

  • Tbilisi – capital city with its many cultures and traditions and historic wooden balconies and houses
  • Batumi – The pearl of the Black Sea with a year-round mild climate and many cultural events and festivals
  • Kutaisi – home to the legend of the Golden Fleece and a UNESCO World Heritage site