March 2, 2023

Deutsche Hospitality showcases loyalty programme at ITB Berlin 2023

The “H Rewards” loyalty programme offers a significant benefit package to guests of its five brands – Steigenberger Hotels & Resorts, MAXX by Steigenberger, Jaz in the City, IntercityHotel and Zleep Hotels. 

Both regular guests and new customers can benefit from H Rewards from the very first night of their stay. The major global loyalty programme provides participants with a wide range of benefits to make any stay at a Deutsche Hospitality hotel even more individual and enjoyable. Progression to higher status levels has also been made particularly easy and will enjoy additional benefits across all brands as their status grows. These include accommodation and gourmet vouchers, upgrades to the next highest room category, free breakfast and particularly favourable conditions. The attractive rewards offered to members of the scheme will undergo further development on an ongoing basis. The prerequisites for advancement to a higher status level can be fulfilled via hotel stays spread over a number of years. This means that long-standing guests will receive a particular added value. Within each level, members have twelve months to achieve the next higher level. Deutsche Hospitality brings together five separate hotel brands under a single umbrella, with a portfolio of almost 150 hotels on three continents 30 of which are in the pipeline.

Steigenberger Hotels & Resorts has 60 hotels housed in historic traditional buildings and lively city residence while MAXX by Steigenberger is a new and charismatic concept which places the focus on the essential in accordance with its motto “MAXXimise your stay”. Jaz in the City branded hotels reflect metropolitan lifestyle and draw upon the local music and cultural scene. IntercityHotel offers more than 40 upper mid-range urban hotels, all of which are located within easy walking distance of railway stations or airports. And Zleep Hotels – a well-known and successful hotel brand in Scandinavia which offer service and design at a great rate for the many.

Hall 9 / Stand 317

Photo: Steigenberger Hotels AG : Für interne – © Rainer Witzgall