March 12, 2021

Daily Briefing by David Ruetz, Head of ITB Berlin NOW

Good morning! I sincerely hope you have been having an excellent ITB Berlin NOW up until today. For the next hours, we have a really action-packed schedule.

Each year, the ITB Berlin convention sets the stage for thought leadership and enables the establishment of a roadmap for the industry at large. This is possible thanks to the broadest possible involvement of high-level players. To this end, this morning at 10:40, the ITB Keynote Interview will enable a clear understanding of the “new normal” in the US market, following the change of Federal administration there. US Travel Association President & CEO, Roger Dow will discuss the potential implications of the US government’s new climate change policy on the future and the recovery or transformation of travel, the actions of the new US administration on COVID-19 and their effects on the US and international travel and tourism industry.

And today, the final day of the convention, the ITB Sustainability track will focus on the critical topics of sustainability and climate protection. Caroline Bremner from Euromonitor will present an exclusive survey on sustainability in the conference industry – and Prof. Hans-Joachim Schellnhuber from the Potsdam Institute for Climate Impact Research will report on the situation regarding climate change.

Don’t be afraid, however, of missing out on anything. All sessions will be available as videos on demand after the event. In other words, this year’s show will not really end today. In 2021, we are going into extra time. For an extended period until the end of May the ITB Berlin NOW platform will be available to all participants, allowing them to still find important information and contacts, evaluate their attendance and access content from the convention. The industry needs this exchange of ideas – not just during the show. I encourage you to take the time to cover any events you may have missed live!