An ambitious 10-year concept was presented by Abu Dhabi at ITB Berlin NOW. HE Ali Hassan Al Shaiba, Executive Director of Tourism and Marketing at the Department of Culture and Tourism, says the emirate will be placing a greater emphasis on cultural and MICE tourism, as well as introducing a more general diversification of its tourism offer. The emirate attracted eleven million international visitors in 2019, and plans to more than double this figure by 2030 to a remarkable 23 million.
According to Al Shaiba, there will be a particular focus on the entertainment sector over the coming years. For example, the world’s first Warner Bros. themed hotel will be opening in the city, the largest aquarium in the Middle East will be created in Al Qana and, as an additional attraction, the city is planning an 11,660 square metres snow park, the largest indoor snow park anywhere in the world.
Photo: Sheikh Zayed Grand Mosque, Abu Dhabi, United Arab Emirates – © Junhan Foong / Unsplash