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A WORLDWIDE
STAGE FOR TRAVEL

FROM BERLIN ACROSS THE GLOBE
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2025 DAY 3 EXCLUSIVE INTERVIEW

Trip.com, embracing AI and driving loyalty through better user experiences

Mar 6, 2025 Read: 3 min.
In an exclusive interview with ITB Berlin News, Trip.com's Chief Operating Officer, Schubert Lou, outlines how AI is transforming the way travellers book and manage their trips Trip.com's AI-powered travel assistant, TripGenie, is increasing loyalty and conversion levels by providing an improved user experience. What kind of booking experience do you believe we are moving…
2025 DAY 3 TRADE TALK

“We have solutions for every aspect of payments”

Mar 6, 2025 Read: 3 min.
In an exclusive interview, Robert Del Greco, Senior Account Executive - Global Strategic Travel Partnerships, and Maria Mehtani, Vertical Lead US Enterprise Sales - Travel, Hospitality, Media & Entertainment, shared insights into PayPal's payment solutions for the travel industry PayPal is at ITB Berlin 2025 to show that it is adding value to the payment…
2025 ASIA DAY 3 REGIONAL SPOTLIGHT

Asia-Pacific records highest tourist arrivals progression in 2024

Mar 6, 2025 Read: < 1 min.
With a 33% jump in total international arrivals, Asia-Pacific became the world's fastest growing tourism market last year. In 2025, Asia-Pacific tourism should finally put behind its pandemic years. Last year, over 319 million international arrivals were recorded in Asia-Pacific. According to UN Tourism, Asia-Pacific consolidated its recovery since reopening its borders in 2022. The…
2025 ASIA DAY 3 REGIONAL SPOTLIGHT

Asia shows a strong presence across three halls at ITB Berlin

Mar 6, 2025 Read: < 1 min.
Asia has traditionally been hosted in Halls 26 and 5.2 at ITB Berlin and this is continuing in 2025. Large Asian nations, including China, Japan, Korea, Indonesia, Malaysia, the Philippines, Thailand, Vietnam and others are again in Hall 26 with the Cambodia Tourism Board present for the first time. Hall 5.2 is dedicated to South…
2025 ASIA DAY 3 REGIONAL SPOTLIGHT

Sarawak, a food, nature and culture odyssey in Borneo

Mar 6, 2025 Read: < 1 min.
Sarawak, one of the two Malaysian federal states on Borneo Island is heaven for food lovers thanks to its blend of cultures shaped by the presence of 34 ethnic groups. From forest to table, bustling markets and longhouse feasts, Sarawak invites travellers to savour and immerse themselves in its multicultural culinary legacy—where every meal tells…
2025 ASIA DAY 3 REGIONAL SPOTLIGHT

“Visit Malaysia Year 2026”: A global invitation for unforgettable experiences

Mar 6, 2025 Read: 3 min.
Datuk Manoharan Periasamy, Director General of Tourism Malaysia, spoke with ITB Berlin News about the "Visit Malaysia Year 2026" (VM2026) campaign and how travellers are being inspired to experience longer and more meaningful stays Malaysia is generating excitement for a transformative year as a dynamic and sustainable tourism hub ready to welcome visitors worldwide. What…
2025 ASIA DAY 3 REGIONAL SPOTLIGHT

“Amazing Thailand Grand Tourism and Sports Year 2025” launched in Europe at ITB Berlin

Mar 6, 2025 Read: 2 min.
Thailand remains a top destination in Asia with over 35 million international arrivals in 2024 and US$53 billion in revenue. It is further capitalising on its tourism success with its "Amazing Thailand Grand Tourism and Sports Year 2025" campaign, presented by Thailand's Prime Minister at ITB Berlin. The launch of "Amazing Thailand Grand Tourism and…
2025 ASIA DAY 3 REGIONAL SPOTLIGHT

MATTA showcases Malaysia’s varied tourism offer at ITB Berlin 2025

Mar 6, 2025 Read: < 1 min.
The Malaysian Association of Tour and Travel Agents (MATTA) is partnering with other Malaysian tourism institutions at ITB Berlin 2025. Vice President Inbound & Domestic, Ganneesh Ramaa, explains how he perceives the upcoming "Visit Malaysia 2026" and how to promote it at ITB Berlin. The Malaysian Association of Tour and Travel Agents (MATTA) remains an…
2025 ASIA DAY 3 REGIONAL SPOTLIGHT

Bangkok Airways soars to new heights with strong growth in 2024

Mar 6, 2025 Read: 2 min.
Bangkok Airways President and CEO, Puttipong Prasarttong-Osoth, hopes 2025 will be another great year for business Thailand regional premium carrier, Bangkok Airways, enjoyed a strong year in 2024 as the airline reaped the benefits of a boom in tourist arrivals, particularly from European markets. The airline's CEO spoke with ITB Berlin News about its recovery…
2025 DAY 2 NEWS

Yucatán sets its sights on the European market at ITB Berlin 2025

Mar 4, 2025 Read: 2 min.
ITB Berlin News spoke with Mr Dario Flota, Minister of Tourism of the State of Yucatán, Mexico to find out why travellers are so drawn to the rich Mayan heritage and history of the Yucatán Peninsula Mr Flota outlined the destination's safety, rich cultural heritage and wide range of attractions for travellers from around the…
2025 DAY 2 SPECIAL FEATURES sustainable tourism

Jordan invites travellers to “walk through history”

Mar 4, 2025 Read: 3 min.
ITB Berlin News spoke with Hakim Al-Tamimi, Assistant Marketing Director for European Markets & Eco and Adventure Tourism Unit Head for the Jordan Tourism Board, about Jordan’s vast adventure offer on display at the show this year. What are some standout adventure experiences Jordan is currently promoting?Canyoning experiences, like most of the adventure activities available…
2025 DAY 2 NEWS

From ancient civilisations to birdwatching adventures: Central America’s allure at ITB Berlin 2025

Mar 4, 2025 Read: 5 min.
ITB Berlin News spoke with Boris Iraheta, General Secretary of the Central America Tourism Agency (CATA), about promoting the Maya World, the pivotal role of indigenous communities, and how Central America is captivating birdwatching enthusiasts and showcasing fresh tourism innovations at ITB Berlin 2025. How is CATA promoting the Maya World as a must-see destination…

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