Good morning everyone!
After an incredible first day, ITB Berlin is now in full swing. Walking through the halls yesterday, I could feel the energy, the excitement, and the sense of purpose that makes this event so unique. From the grand opening gala to the first key meetings, everything reaffirmed why ITB Berlin remains the beating heart of the travel industry. If you missed any of the conference highlights, don’t forget that we will be uploading them all to our YouTube channel so it’s not too late.
Today, our spotlight turns to one of the most fascinating and rapidly evolving segments: luxury travel. More than ever, travellers are seeking exclusive, meaningful, and sustainable experiences—and the industry is responding with innovation. If you want to see how, I invite you to visit the Home of Luxury, a dedicated space where the world’s most prestigious travel brands are showcasing their latest concepts. You’ll discover how high-end hospitality, experiential travel, and technology are reshaping what luxury means today.
Beyond the show floor, today is also packed with key discussions and high-level insights. At 10:00a.m., all eyes will be on the ITB Press Conference, where a major announcement is expected. I won’t spoil the surprise, but I can assure you it will be one of the defining moments of this year’s edition.
Later in the day, Google and YouTube will take the stage, offering a deep dive into how digital transformation is shaping the way we travel, book, and experience destinations. Their insights are essential for anyone looking to stay ahead of consumer trends. Meanwhile, some of the most influential voices in global tourism will gather for the Ministers’ Summit—a unique opportunity to hear firsthand how governments are addressing key challenges and opportunities for the industry.
There is so much to experience today. Whether you are here to build new connections, gain strategic insights, or simply be inspired by the innovation shaping our sector, I encourage you to embrace every opportunity ITB Berlin has to offer.
Enjoy the day, let’s make it another remarkable one!
