The Slovenian Tourist Board has partnered with Janja Garnbret, a professional climber and Olympic gold medallist, to promote sports tourism in the country.
Janja Garnbret is considered to be one of the most successful competitive climbers of all time. She recently won the Olympic Sport Climbing Gold at Tokyo 2020, the latest achievement in an already established career for the 22-year-old. Garnbret has won a total of eight gold and four silver medals across her career.
The young athlete will promote Slovenia as a choice sports tourism destination for outdoor experiences, as well as a major homeland of top athletes.
“The more I got to travel through my climbing, the more I realise what Slovenia has to offer, not just regarding the outdoors. What we call our home often feels like a hidden treasure to me”, Garnbret said in a public statement.
“I like the way tourism has evolved in Slovenia, especially with sustainability as a central pillar. It feels like this is a true value of the destination’s DNA and not just an ambition for a green tag. […] This is one of the reasons why I’m proud to be able to support the ambition to make Slovenia as a destination of high-class experiences more well-known”.
Outdoor and sports tourism will be a main promotional travel topic for Slovenia in 2022 and 2023.