Accor has announced its “Unveil the World” campaign as travel restrictions ease.
With significant pent-up demand among travellers, the campaign is a signal of Accor’s “confidence in the resurgence of travel”, while reinforcing the company’s growing focus on the leisure segment.
“Our hotels and resorts are ready to welcome back guests and have successfully implemented our ALLSAFE hygiene and cleanliness protocols, which go beyond local and national requirements. This should help reassure travellers as our hotels are amongst the safest hubs for anyone resuming their leisure or business activities. Moreover, we are offering flexible rates and last-minute cancellation on All.com so that our guests can plan their holiday with a carefree spirit. Our Accor teams are working very hard to make sure we can deliver everyone’s vacation dreams this summer,” said Patrick Mendes, Chief Commercial Officer at Accor responsible for Sales, Marketing, Distribution and Loyalty.
“Unveil the World”, which is being debuted via a short film inspiring travellers to rediscover the amazing places and experiences that add beauty, depth and meaning to their lives, will be launched through the ALL – Accor Live Limitless loyalty programme.
Steven Taylor, Chief Marketing Officer, Accor said: “Over the past year, we’ve seen across social media how much everyone has missed traveling and getting to experience the things they love. People the world over have been through incredibly tough times, and it is our duty to inspire them with a renewed sense of energy, positivity, magic and reassurance. The world needs symbols of optimism to boost their morale and it is our sincere hope that people will soon get the chance to enjoy their much-deserved and delayed vacations.”
American dancer and choreographer Lil Buck leads Accor’s new campaign as he unveils a hotel lobby, ready to welcome guests again. “We’re showing you in our own artistic way that you’ll be able to unveil and enjoy your world,” said Lil Buck “This summer make sure you give yourself an opportunity to enjoy yourself, go fly, go somewhere you always wanted to go, go to your dream place because we never know when we will be stuck in the house again.”
Also gracing the campaign, is the eccentric and fascinating Dominique Mirambeau, famous French model of the 70s, muse of artists such as Salvador Dali, Moebius and Nicki de Saint-Phalle. Ms. Mirambeau said: “We all have a place in our heart we sometimes travel to, to find comfort. Sometimes, it is also therapeutic to visit and enjoy it for real! I am glad and honoured to convey this inspiring message and energy to people throughout the world.”