IATA: Travellers show high confidence for summer travel season
The International Air Transport Association (IATA) has reported a surge in confidence among travellers for the upcoming peak Northern summer travel season.
Almost four in five (79%) of travellers plan to embark on a trip between June and August 2023, according to a recent survey by the IATA. Results from the study, which covered 4,700 travellers in 11 countries, aligns with the forward bookings data for May to September 2023 which is tracking at 35% higher than the previous year.
While 85% of those surveyed acknowledged the possibility of disruptions during the peak travel season, an overwhelming 80% expressed their expectation of smooth travel experiences, given the resolution of post-pandemic issues.
The forward bookings data highlights significant growth projections in various regions. The Asia Pacific region leads with an anticipated growth rate of 134.7%, followed by the Middle East (42.9%), Europe (39.9%), Africa (36.4%), Latin America (21.4%), and North America (14.1%).
Nick Careen, IATA‘s Senior Vice President for Operations, Safety and Security, expressed optimism about the upcoming travel season, emphasising the need for collaboration and preparedness among industry players. Ensuring sufficient staffing, accurate information sharing, and coordination across the supply chain are crucial to minimising operational disruptions and their impact on passengers.
Despite the positive outlook, concerns remain regarding labor unrest, particularly in France. Eurocontrol data from earlier strikes this year revealed a spike of over a third in flight cancellations. Careen urged governments to have effective contingency plans in place to mitigate the potential disruptions caused by essential service providers like air traffic control.
As the travel industry eagerly anticipates the peak Northern summer travel season, all stakeholders must work together to deliver a seamless and enjoyable experience for travelers while safeguarding the livelihoods of those in the travel and tourism sectors.