CWT Meetings & Events provides a carbon calculator to help reduce customers’ carbon footprint
CWT launched a new tool in April for the MICE industry, which helps identify the carbon footprint of organised events
The CWT Meetings & Events (M&E) Carbon Calculator helps to assess the impact of combined elements such as travel, hotel stays, meeting space and food & beverage carbon consumption for corporate events. The Carbon Calculator is an important measurement as face-to-face events are again taking the lead over virtual MICE.
CWT M&E is a global corporate meetings & events management service which delivers comprehensive live, virtual and hybrid program solutions for thousands of customers every year.
Its new tool helps with the analysis and reporting of individual and collective delegate carbon emission and waste data for a specific MICE event lifecycle, from planning to completion. It included all the elements of a trip, from travel means to hotel accommodation, from meeting spaces and technologies to catering .
The CWT M&E carbon calculator provides detailed environmental impact insights to both CWT event planners and clients alike, enabling more sustainable choices for global events aimed at audiences of 200 up to 50,000.
The carbon calculator maps emission data against each individual customer’s own carbon benchmarks for current and future events. The calculator’s easy to navigate reporting signposts specific event elements where more optimal sustainable solutions could and should be sought – be that event destination, transportation, accommodation and venues, food and beverage, material, and/or waste management.
This latest service in CWT’s suite of sustainable travel products designed to help reduce customers’ impact on the planet, is supported by the carbon intelligence platform, Thrust Carbon with whom CWT launched flight, hotel and car hire point of sale carbon indicators last year.
As the first major global TMC to activate meeting and event emissions data with Thrust Carbon, this M&E carbon calculator launch follows an intensive six-month pilot program, whereby CWT extensively tested the tool on its own and select customer events, culminating in a robust, accurate and secure tool with ease of use at the heart of its formula, ready to integrate with future API connections.
“This year, in-person meetings have outstripped virtual and hybrid events by ten to one. With nearly all of our M&E customers and prospects citing ambitious long term corporate sustainability goals for their organizations, we are helping them realise their carbon-emissions reduction strategies,” said Ian Cummings, Global Head at CWT M&E.
“CWT’s M&E carbon calculator enables organizations to operationalize a transparent and measurable solution to connect their people and stakeholders in the most environmentally frugal way,” Mr Cummings added.