New Zealanders have supported the country’s recovery and tourism sector, spending an additional $1.1bn (around €650m) in the nine months from May 2020 to March 2020, compared to pre-COVID spending levels.
In May this year, Tourism New Zealand marked one year of encouraging domestic tourism.
“Tourism New Zealand’s domestic marketing has had measurable impact, boosting spend across the country with New Zealanders spending a total of $8.37 billion on domestic travel since May 2020”, says TNZ general manager domestic Bjoern Spreitzer.
“Our activity alongside the regional tourism organisations and industry is having solid results – Kiwis are doing something new. Our research shows that more than half of New Zealanders have done a new tourism activity or visited a new place this year,” he said.
“Most New Zealand travellers also increasingly recognise the great value that a New Zealand holiday offers, with 84% regarding a New Zealand trip as either good or excellent value.”
Since Do Something New, New Zealand launched in May 2020 TNZ has launched 8 campaigns in the domestic market all driven by audience insights.
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