The World of ITB – The Travel Network

The World of ITB

THOMAS COOK (INDIA) BULLISH ON MICE SECTOR

Thomas Cook (India) has set its sights on the restart of MICE travel, with an initiative aimed at building corporate confidence after the COVID-19 pandemic.

The company recently ran a corporate outreach event, themed “The Art of Travel”, in partnership with Marriott International and New Zealand Tourism, which showcased the Thomas Cook India assured-“Insured-Secured” programme, together with Marriott International’s “Commitment to Clean” to ensure reassurance from a health and safety perspective.

The event, in Delhi, had participation from more than 48 multinational corporations and Indian corporate houses.

Rajeev Kale, President & Country Head – Holidays, MICE and Visa at Thomas Cook (India), said: “Following the resounding success of our first MICE Travel Mart in Mumbai, we had received strong interest from our National Capital Region & North India-based corporates. 

“I am truly delighted with the strong participation for our first physical event in Delhi since lockdown – with over 48 corporates attending. We’ve received unprecedented demand for our #NextInMICE products and our comprehensive Assured Safe Travel Program in partnership with Apollo Clinics, has worked very well to build confidence in MICE travel. 

“We are truly grateful to Marriott and New Zealand Tourism who have partnered with us in this innovative platform that has created invaluable space for insightful discussions and one-on-one interactions.”

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