Tourism for sustainable development under spotlight @ ITB Berlin NOW
The promotion of sustainable development through tourism has not only been in focus since the outbreak of the Corona pandemic, but it is more urgent than ever due to its huge impact on the industry.
To this end, the German Federal Ministry for Economic Cooperation and Development (BMZ) was present at ITB Berlin NOW promoting its comprehensive programme which paves the way for partner countries through the COVID-19 crisis towards a more resilient and sustainable tourism landscape. “Sustainable Ways Out of a Challenging Crisis: Approaches and Measures in Cooperation with International and Local Partners” saw 14 key players on the stage.
Norbert Barthle, Parliamentary State Secretary to the Federal Minister for Economic Cooperation and Development (BMZ), explained that the measures announced by the Ministry are designed for 16 countries that are particularly affected by the Corona crisis and represent important destinations for the German travel market. The implementation will start in spring 2021 together with strong international partner organisations as well as local cooperation partners. The holistic approach aims at making tourism emerge stronger from the crisis and contribute to sustainable development with the broadest possible impact.
Photo: Norbert Barthle,Parliamentary State Secretary to the Federal Minister for Economic Cooperation and Development