Hoteliers’ debate: will sustainability certification increase turnover?

A panel discussion at ITB Berlin NOW underlined the fact that business and eco-awareness should be combined.

Are visitors’ demands on hotels changing, and can practising eco-awareness improve business? This was the topic that a panel discussion attended by ITB Berlin, Fachhochschule des Mittelstands and the InfraCert Institute for Sustainable Development in the Hotel Industry examined at the ITB Berlin NOW Convention.

Suzann Heinemann, Director of the InfraCert Institute, emphasised that the pandemic had mostly shown “how vulnerable we all are”. Sustainability had been a topic among consumers even before Covid-19, but the crisis had made people more aware now. Hoteliers who previously had not considered sustainability a priority had worked on their sustainability concepts during lockdown.

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