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An ambitious 10-year concept was presented by Abu Dhabi at ITB Berlin NOW. HE Ali Hassan Al Shaiba, Executive Director of Tourism and Marketing at the Department of Culture and Tourism, says the emirate will be placing a greater emphasis on cultural and MICE tourism, as well as introducing a more general diversification of its…

Experts at the ITB Berlin NOW Convention sketched out “city tours of the future” in a panel discussion, chaired by Prof. Dr. Wolfgang Arlt, CEO of the China Outbound Tourism Research Institute (COTRI) and a member of the Committee of Experts of the World Tourism Cities Federation (WTCF). The session outlined that it will be…

Many goals have already been reached in the LGBT+ community. In many parts of the world, one finds general acceptance, anti-discrimination laws and gay marriage – but how far have we really come? This was the question that moderator David Downing from United Landmark Associates asked the panel at this year’s session. General consensus is…

After dramatic slump, high chances for a fast recovery of tourism industry ITB Berlin has published the latest World Travel Monitor findings of IPK International on global travel trends in the year of the pandemic and on travel intentions in 2021. Following strong growth rates over the past 10 years, the tourism industry, a flagship…

2021 Green Destinations Story Awards unveiled In a live online event on Friday 12th March, sponsored by ITB Berlin and GLP Films, Green Destinations announced the winners of the Green Destinations Story Awards. Important selection criteria were the level of innovation, the effectiveness of the stories to solve real problems in tourism sustainability, and to…

Intrepid Travel has announced a strategic partnership with French-based investment company Genairgy. The latter has secured a minority equity stake in Intrepid’s global business, which is set to help Intrepid to accelerate its ambitious growth strategy with the goal to become the world’s first $1 billion adventure travel company by 2025. The agreement will support…

  Mohamad Navabi is a travel Consultant and Marketing agent at Nika Tour and Travel agency, based in Teheran, Iran, present at ITB Berlin NOW in the Buyers’ Circle. We asked him what his outlook is for the coming year. I think tourism will gradually restart again. People will get vaccinated sooner or later and…

David Ruetz, head of ITB Berlin NOW, looks back at the 2021 edition of the show The highest expectations of the organisers have been fulfilled, with excellent results for all aspects of ITB Berlin NOW 2021. We asked David Ruetz to tell us more. During the five-day event, 65,716 users visited the online platform, of…

With its launch of ITB.com in March 2020, ITB underlined its role as the World’s Leading Travel Trade Show and created a comprehensive virtual platform. We asked Dr Martin Buck - SVP, Travel & Logistics, Messe Berlin to further explain the concept. The aim was to ensure the industry could access a permanent information forum…

Exclusive Interview: Susanne Andersson - Interim CEO - Visit Sweden Sweden has just been named as "Number 1 Sustainable Destination in the world" by Euromonitor International. We asked Visit Sweden’s Interim CEO Susanne Andersson why she feels this honour was given to her country. To be recognised in this way is a huge encouragement and…

Luxury hospitality sector grows in importance The luxury travel industry has emerged as one of the fastest growing sectors to contribute significantly to global economic growth and development. Growth in disposable income and increase in upper middle class expenditure has raised the demand for higher service standards. To whit, the concept of just what constitutes…

ITB Berlin NOW – down to earth While future science inspires, and to some extent is the enabler of this very virtual platform that is ITB Berlin NOW, it is important to note the growing infatuation of travellers for history – rediscovering our past in a world where the future can at times seem very…