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Café chat

ITB Berlin NOW’s cafés are a great place to stop for a chat after witnessing some of the great content from the ITB Berlin NOW Convention. It’s all about building upon ideas. Choose a theme that is of vital interest, watch the talk at the convention, and then dig deep in a group discussion in…

Saudi Arabia stretches its wings

Featured article The Saudi Tourism Authority is not waiting for borders to reopen to engage and inspire the international tourism ecosystem. While STA has already established presence in the European market, including the U.K. and Ireland, Russia and the CIS, Germany, Austria and Switzerland, it will also be setting up representative offices in other markets…

Martinique named the world’s “top emerging destination” by TripAdvisor

TripAdvisor has this year named the French Caribbean Island of Martinique as the world's “top emerging destination in 2021” in its Travellers’ Choice Best of the Best Awards. We asked François Baltus-Languedoc, CEO of the Martinique Tourism Authority to tell us about the award, and Martinique’s presence at ITB Berlin NOW. This distinction is a…

A question of trust

An ITB / Travelzoo global study has found European consumers’ trust for the travel industry has taken a hit with the Covid crisis. The survey took place in the form of an online questionnaire by research company OnePoll between 12 and 18 January 2021. It was completed by 8,000 people across Canada, China, France, Germany,…

FlockEO identifies the best tourism spots for eco-friendly travellers

FlockEO is a great new tool for people interested in sustainable travel. Their website sports a unique, bespoke world map, showing scores of eco-destinations. It helps travellers choose their itinerary, calculate their environmental footprint and get in touch with sustainable tourism professionals. The trade is invited to participate by sharing their commitment and their actions…

Luxury travel under the spotlight

The Home of Luxury is a microcosm within the world of ITB Berlin. It’s an exclusive platform for the global luxury travel industry that encourages networking, business and exchange. We asked Deborah Rothe, Head of Business Development & Sales, ITB Berlin, to explain the concept. The original idea was for the Home of Luxury to…

ITB Berlin NOW – More important than ever

Studiosus is the European market leader in the cultural tours segment, and every year, company COO, Peter Strub, is present at ITB Berlin. We asked him why the show is so important for him. We normally publish our tourism brochures in September, so March is a good time to talk about what to change for…

 Italy still top of mind tourism destination

Exclusive Interview: Giorgio Palmucci, President, ENIT – Italian National Tourist Board Italy continues to be top-of-mind as the ultimate destination for travellers from all around the globe. We asked Giorgio Palmucci, President, ENIT – Italian National Tourist Board, how the country is fairing in light of the Covid-19 crisis. The promotion of Italy across the…

Europe: more resilience than the rest of the world in 2020

The European Union played a positive role in 2020 for European internal tourism as it fostered the reopening of all internal borders over the summer, helping Europe limit its decline In 2020, Europe saw total international arrivals declining by 70% according to preliminary UNWTO data. This should translate into a drop of 500 million from…

NTO Montenegro launches new global campaign

Featured article "Nature & Me" puts the natural environment first in a digital world The National Tourism Organisation of Montenegro (NTO Montenegro) has launched a new global campaign to showcase the natural environment of the country, bringing to life the relationship between nature and people and showcasing its importance in a restrictive digital world. Inspiring…

Slow down and discover the unexpected in Lithuania

Featured article Where uncrowded villages and pristine nature abound, Lithuania is a perfect choice for post-pandemic holidays  In a time when circumstances have deprived most travellers of real, natural experiences, Lithuania has a formula that will appeal to the post-pandemic tourist. In this Baltic country, cities and nature live in peaceful co-existence; never far from each…

Rebranding Serbia as a prime tourist destination

Exclusive Interview: Marija Labović, CEO, National Tourism Organisation, Serbia Last year was very difficult for the global tourism industry, including of course for Serbia. But just how did they weather through? We put the question to Marija Labović, CEO, National Tourism Organisation, Serbia.  International tourism suffered the most, with overnights down 78% in 2020. We…

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