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“When travellers experience destinations, they also experience the food culture”
At this year’s ITB Berlin, the topics of health and transformative hospitality are gaining momentum for destinations and hotel brands, and will be discussed in several sessions at the ITB Berlin Convention…
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Albania presents “high-quality, diverse, and authentic experiences” at ITB Berlin 2025
ITB Berlin News sat down with Tourism and Environment Minister Mirela Kumbaro to discuss Albania’s presence at this year’s show and the destination’s year-round, sustainable model This year’s Official Host Country, Albania…
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Discover Albania, Europe’s hidden gem, at ITB Berlin 2025
Located in the heart of the Balkans, Albania is a country of stunning nature, rich history, and warm hospitality From sunny beaches to snowy mountains, this up-and-coming destination is becoming increasingly popular…
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Sky Tour’s tailored travel experiences in Albania
Sky Tour is an award-winning tour operator specialised in groups, particularly for the Balkan region. They manage all aspects of ground handling for multi-destination tour series, leisure groups, incentives, etc. They aim…
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From Albania to the World: Elite Travel Group at ITB Berlin
Elite Travel Group is presenting its wide variety of services at ITB Berlin this year, ranging from roadtrips, luxury solutions and MICE services to sun and beach packages and self-drive tours. The…
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Building a greener future: How AOTE is transforming Albanian tourism
AOTE (Albanian Organisation of Tourism and Travel Enterprises) is a non-governmental organisation dedicated to promoting sustainable tourism practices that preserve natural landscapes, support local communities, and reduce the negative impacts of tourism…
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Europe shines at ITB Berlin 2025
Europe is in the spotlight at ITB Berlin 2025 thanks not only to Albania, this year’s Official Host Country, but also to the outstanding presence of the region as a whole. Albania…
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Europe tourist arrivals surpassed 2019 numbers in 2024
With 747 million international arrivals in 2024, Europe exceeded pre-pandemic numbers by 1%. All the sub-regions recorded growth albeit Central and Eastern Europe suffered from the lingering effects of geopolitical conflicts in…
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Poland showcases leadership and gastronomy at ITB Berlin 2025
Poland is stepping into the spotlight at ITB Berlin 2025, showcasing both its rich culinary heritage as well as its current presidency of the Council of the European Union. During its presidency,…
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Serbia highlights nature and authentic experiences at ITB Berlin 2025
ITB Berlin News caught up with Marija Labovic, Acting Director of the National Tourism Organisation of Serbia, to explore the destination’s main focus at this year’s event: its stunning natural treasures. After…
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Moldova: Wine, nature and culture await
With its diverse range of experiences—from wine routes to ecotourism and adventure sports—Moldova is emerging as a must-visit destination in Eastern Europe. Here at ITB Berlin this year, Moldova is presenting its…
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Exploring beyond Riga: Latvia’s diverse tourism offering at ITB Berlin 2025
ITB Berlin News caught up with Linda Ziediņa-Ērgle, Head of the Tourism Export Services Department at the Investment and Development Agency of Latvia (LIAA), to discuss the destination’s priorities at this year’s…
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“Uncover Your Wild Side”: Montenegro’s vision for the future at ITB Berlin 2025
A deep dive into the country’s tourism strategy, shifting traveller trends, and plans for European collaboration ITB Berlin News spoke with Ana Tripkovic Markovic, Director for the National Tourism Organisation of Montenegro,…
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“There has never been a better time to visit Armenia”
Tourism is an important part of the Armenian economy, and a priority for the country currently undergoing a tourism renaissance ITB Berlin News spoke with Gevorg Papoyan, Minister of Economy of the…
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HeyTrip makes ITB Berlin debut
HeyTrip is at ITB Berlin for the very first time this year, and exited to be here. Established in 2007 and headquartered in Guangzhou, HeyTrip is a digital technology-driven internet travel company…
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Keeping up with the ever-evolving travel tech sector at ITB Berlin
Tourism is increasingly being impacted by digital technology as automation and IA reshape all aspects of the industry. At ITB Berlin 2025, visitors can discover the full spectrum of technological solutions in…
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CodeGen introduces new AI-driven solutions at ITB Berlin 2025
CodeGen, a leading travel technology provider, is showcasing the new AI-driven upgrades to its flagship platform, TravelBox, at this year’s ITB Berlin. TravelBox AI aims to streamline the travel booking process for…
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Exely’s Rate Match: Ensuring price consistency for more direct hotel bookings
At ITB Berlin this year, Exely is presenting the outstanding results of Rate Match, a recently released feature that keeps hotel website rates aligned with OTA offers. Currently, Rate Match generates 48%…
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Babylon: Pioneering the future of B2B travel technology
In today’s evolving travel landscape, Babylon Booking and Babylon Holiday empower travel agencies, OTAs, and tour operators with cutting-edge technology and exclusive partnerships At ITB Berlin 2025, Babylon is presenting its innovative…
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RateHawk: Supercharging the B2B travel industry
Felix Shpilman, CEO of Emerging Travel Group, the travel tech company behind RateHawk, outlines how the booking platform is boosting the B2B travel sector with its extensive inventory of accommodations and travel…
