Dailynews
A busy summer for MSC Cruises
In April, MSC Cruises is launching its newest flagship vessel, MSC World America while offering new itineraries and exciting destinations. MSC Cruises remains a market leader in Europe, South America, the Middle…
Dailynews
Cruise lines on course for continued growth at ITB Berlin
The cruise market is set for strong growth in the years ahead, and the presence of the segment at ITB Berlin this year reflects this upward trend. Cruises are gaining in popularity…
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UNITED WATERWAYS: Tailor-made cruise products at ITB Berlin 2025
As a leading white-label passenger ship management group, UNITED WATERWAYS offers expertise to guide customers through the process of entering the cruise market with custom-branded vessels. UNITED WATERSAYS business services expand the…
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Rotana: Strategic expansion and a strong service culture
ITB Berlin News sat down with Eddy Tannous, Chief Operating Officer of Rotana, to talk about the brand’s keys to success and strategic growth Rotana manages a portfolio of over 100 hotels…
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ITB Berlin Home of Luxury reflects the significance of the luxury travel market
The luxury travel market, a powerhouse valued at €850 billion in 2023, is continuing to expand. According to the market research and consulting firm Allied Market Research (AMR), the luxury market is…
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Mauritius offers travellers quality leisure time and authentic luxury experiences
The Mauritius Tourism Promotion Authority is at ITB Berlin 2025 together with 39 Mauritian partners including airlines, hotels, destination management companies, among others. ITB Berlin News spoke with Claire Le Lay, Chairperson…
Dailynews
Atmosphere Core marks its entry into Europe with latest heritage hotel
At ITB Berlin 2025, Atmosphere Core confirmed the launch of its newest heritage property in Italy in 2026, making the brand’s expansion into Europe. Hospitality company Atmosphere Core is making its first…
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Villa Haven: A sanctuary in the Maldives
Villa Haven by Villa Resorts is nestled in the heart of the Maldives and setting a new standard for luxury stays Guests are invited to celebrate nature, embracing an experience that intertwines…
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Elevating luxury in Sri Lanka with Signature Selection
ITB Berlin News spoke with Johan Aschan, Area Vice President, Sri Lanka Resorts & General Manager, Cinnamon Bentota Beach – Signature Selection, about the strategic new positioning and luxury offers of the…
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Ensana expands its leading health spa portfolio across Europe
Ensana is one of Europe’s leading health spa hotel brands, setting the standard for transformative health and wellness experiences across its nine destinations. Ensana has developed a unique integrative health concept, combining…
Dailynews
“Bahrain. An Island, Limitless.” – A destination of culture, luxury, and adventure
“Bahrain. An Island, Limitless.” is the new slogan the destination is highlighting at the show this year, shining the spotlight on its wide range of tourism experiences. A hidden gem in the…
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The Middle East and Africa: Incredible tourist arrival recovery in 2024
UN Tourism data shows that in 2024, the Middle East and Africa had fully recovered from the pandemic years. Total international tourist arrivals reached 95 million for the Middle East, making it…
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Growth in space for the Middle East at ITB Berlin 2025
Countries from the Arabic peninsula and the Middle-East are setting an impressive tone at the show this year with major presentations, emphasising their growing importance as tourism destinations on the world stage.…
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A summer cool down in Oman
From verdant landscapes and shady river gorges to snorkelling, golfing and kitesurfing, Oman offers summer travellers a variety of refreshing activities ITB Berlin 2025 attendees who may have thought Oman was too…
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Saudi Arabia cruise world takes off with Aroya Cruises and Jabal AlSabaya Island
Saudi Arabia has the goal of becoming a new destination for cruises. At ITB Berlin 2025, Aroya Cruises and Jabal AlSabaya Island are leading the Kingdom’s achievements in the cruise sector. Aroya…
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Diriyah at ITB Berlin 2025: Where heritage meets modern luxury
Diriyah, the birthplace of the Kingdom of Saudi Arabia and the original home of the Al Saud royal family, is a unique destination that combines cultural and historical experiences with the modern…
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Saudi Arabia ramps up its calendar of sports events
ITB Berlin News caught up with the Saudi Tourism Authority’s CEO Fahd Hamidaddin to find out how Saudi is developing its sports tourism sector with an increasing number of international events Key…
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Saudi at ITB Berlin 2025: A journey like no other
Saudi is once again surprising visitors at ITB Berlin by offering its blend of tradition, heritage and hospitality At the show this year, visitors can immerse themselves in one of the world’s…
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South African Tourism & SMEs workshop
South African Tourism, the national tourism authority, together with 15 SMEs are showcasing their offerings at ITB Berlin. A dedicated workshop tailored specifically for South African SMEs will provide key partners, including…
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“Our strength is the diversity of the destination”
ITB Berlin News spoke with Kenya Cabinet Secretary in the Ministry of Tourism and Wildlife, Hon. Rebecca Miano, who discussed Kenya’s tourism growth and highlighted the main topics Kenya is presenting at…
