March 1, 2021

Why younger generations of tourists just love Italy

Italy combines all that can attract younger generations of travellers: superb landscapes, fabulous food, unique sightseeing, great festivals, unlimited seaside and mountain sports. And above all the relaxed way of life, “La Dolce Vita”…


Emilia Romagna’s Adriatic Coast is filling its 110km of seashores with fun-loving sunbathers who enjoy beaches, resorts as well as festivals and attraction parks.

Why younger generations of tourists just love Italy
The famous Tiberius bridge in Rimini at dawn. 

Emilia Romagna’s Adriatic coast is more than just a destination for sun-worshippers. Renowned resorts along the 110-km of the region’s coast such as Comacchio, Cervia, the fishing village of Cesenatico, Rimini and Cattolica offer countless activities and festivals for visitors of all ages.

Relax and nature can be combined leaving the beach and hiking through the so-called “Vie di Dante”. It is a unique Slow Travel experience from the heart of Ravenna to Tuscany-Florence (395Kilometers in 20 stages ). The 20 stages- trail was named to the list’s newly created Sustainability category to Lonely’s Planet’s 2021 Best in Travel List.

Fantastic attractions and accommodation also lure families to the region. They flock here to enjoy a relaxing break in the family hotels, glamping camptsites, beaches and in the 16 theme, water and marine parks. Visitors of all ages can also test their skills at 11 adventure and water parks.

The coast of Romagna is home to Europe’s largest water park – Aquafan. At night, the park welcomes parties for those who want the thrills of water slides with top DJs playing. Other parks worth visiting are Mirabiliandia, Acquario di Cattolica, Oltremare, Fiabilandia and Italia in Miniatura.


Eight hundred km of coastline across secluded bays, golden beaches, dunes, historical villages and national parks turn Puglia into a sea paradise.

Why younger generations of tourists just love Italy
Puglia seashores

Fiery sunsets, endless views and slow rhythms. Discovering Puglia through its sea is a must for young travellers, along 800
kilometres of coastline. Puglian shores host diverse activities: underwater excitement around the Tremiti Islands or along the strands of Gargano, birdwatching at Lakes Lesina and Varano, old fishing machines known as “Trabucchi” from Rodi Garganico and Peschici to Vieste. Age-old villages, abbeys, cathedrals, castles, grottoes, lighthouses and amazing bays deliver a breathtaking experience. Pink flamingos and white storks can be spotted in the Manfredonia and Margherita di
Savoia wetlands.

Travelers can board on colourful boats, sailing along Molfetta, Giovinazzo, and Bari, or down to the sea
caves of Polignano a Mare and
Monopoli, amid secluded
bays and beaches.  Sea urchins can be savoured after exploring the archaeological sites in Savelletri.  Young voyagers venture the secluded beaches in the Natural Parks and Marine Protected Areas between Brindisi  and Lecce, or walk along the coastal dunes between Torre Canne, Torre San Leonardo and Torre Guaceto.  Sports buffs embrace wind and waves,  kitesurfing at the pace of the Alimini mistral or high-cliff diving at Ciolo.  Some simply love to relax on the golden beaches next to the marinas of Ugento, Gallipoli, Nardò and Porto Cesareo.


With grand views of the Dolomites in the background, visitors are invited to enjoy Trentino’s spectacular beauty.

Why younger generations of tourists just love Italy
Trentino, biking along the lake of Molveno

Trentino on four wheels through four roads: a great way to explore the province’s beauties. Road trip 1 goes from Val di Fiemme to San Martino di Castrozza. The road passes through the alpine valleys of eastern Trentino along the UNESCO-listed Dolomites. Breathtaking landscapes can be admired from natural platforms such as in the Pale di San Martino group, the Lagorai range and the Vette Feltrine peaks.

Road Trip 2 goes from Piana Rotaliana to Castel Thun. One can discover the ancient Augustinian Provostry hosting the amazing Ethnographic Museum of Trentino’s people and the architectural beauty of Belasi, Nanno and Valer castels. A must-see is Castel Thun, former residence of Trentino’s most ancient family.

Road Trip 3 highlights the Artesella project in Valsugana. Artesella is in the middle of the only certified destination for sustainable tourism by the Global Sustainable Tourism Council. The 3.5 km long Artesella trail shows creations of 300 artists among the trees of a forest.

Road trip 4 goes through the wine towns of Val di Cembra. The valley, an “Italian rural landscape of historical value” is shaped by the Avisio stream and vineyards. A walk between Cembra and Segonzano is the best way to enjoy its peaceful landscape. Among highlights are Segonzano famous “earth pyramids” or Faedo, a “wine town”.


From the Dolomites to the shores of Lake Garda: Veneto, with its incredible landscapes, promises the perfect break to regenerate body and soul in summer and winter.

Why younger generations of tourists just love Italy
Veneto Dolomites

Whether mountains or lakes, seaside or hills: Veneto offers sporty and unforgettable vacations in natural surroundings. From the foothills of the Alps to the Asiago plateau and the  breathtaking Dolomites, the mountains of Venice , the region is particularly well suited for an active holiday, whether cycling, e-biking, trekking, mountaineering, rafting, canyoning, paragliding, or horseback riding.

Adventurers, outdoor and nature lovers will be able to hike in the Ampezzo Dolomites natural park with stunning views over the famous Cortina. The UNESCO World Heritage Dolomite mountains are also home to the most prestigious destinations. Skiing for all tastes and levels is available in Veneto’s winter resorts, many of which are part of the Dolomiti Superski carousel. Summer is all about authentic mountain experiences for walking, trekking, horse riding, climbing or cycling along the countless routes designed for all levels of fitness.

There are also adventure holidays for the adrenalin-hungry or for the fans of history, art and culture. Music, singing and dancing by locals keep traditions much alive.

To help in selecting trails and paths, the new Veneto Outdoor App has been designed for users to safely enjoy the outdoor adventures throughout the region. It is also easy to find all the trails belonging to a same category and preview them. Simple information, description of the routes and pictures make the App a must-have tool.

Why younger generations of tourists just love Italy