At this year’s ITB Berlin, a historic number of tech companies from over 30 countries will be highlighting their innovations and demonstrating how the sector is contributing to the transformation of the tourism and travel experience. Five dedicated exhibition halls and the eTravel Stage will offer visitors to the show the chance to meet key players and attend specialised panels and lectures, including a new dedicated AI themed track.
The Travel Technology segment is once again thriving at ITB Berlin, displaying forward-looking products and ideas under the slogan “Take Travel Technology to the next Level. Together”. Acknowledging the immense role played by technology in the industry, ITB Berlin is giving this segment its biggest platform to date with space in five halls (5.1, 6.1, 7.1c, 8.1 and Hall 10.1), back to the size it was pre-pandemic. The exhibitor spectrum ranges from well-known industry heavyweights to aspiring startups, and spans the entire technology value chain. Exhibitors include Amadeus, Sabre, Bewotec, ICEX España, Business Iceland and Business France, to name a few. Organised in collaboration with the partners, the Travel Tech Café by GIATA in Hall 5.1 and the eTravel Lounge by Travelport in Hall 6.1 are places where technology fans can exchange knowledge.
Meanwhile, the popular eTravel Stage in hall 6.1 will again provide an impressive programme of panels, keynote speeches, conferences and lectures, giving a special tribute to artificial intelligence this year. ITB Berlin has created new AI and Digital Destination themed programme tracks, with more audience space to allow for anticipated numbers. Visitors can look forward to a wide range of cutting-edge conferences and presentations by leading travel tech experts.
Photo: © Messe Berlin GmbH
