The World Tourism Organisation has awarded its UNWTO.QUEST Certification in Europe for the first time… to the Mallorca Tourist Board.
The international benchmark was created to enhance and recognise excellence and quality in the three key performance areas at the DMO level: strategic leadership, effective execution and efficient governance.
Mallorca’s tourism board, a UNWTO Affiliate Member, is the fourth DMO in the world and the first in Europe to receive the UNWTO.QUEST Certification.
The Mallorca Tourist Board ranked particularly highly in the fields of promotion and communication and in fostering large events. The DMO was also recognised as an inspiring example in the advancement of competitiveness and for working with other public institutions and relevant partners, including academia.
Catalina Cladera, president of the Island Council of Mallorca, said: “Mallorca is proud to have obtained the UNWTO.QUEST Certification, a distinction that positions us as one of the leading tourism destinations for efficient governance, strategic leadership and effective execution of plans and actions.”
She added, “Our island has demonstrated, through this comprehensive examination, that the strategy and formulas for tourism management are in line with the principles promoted by UNWTO.”
Already in 2019, an agreement was signed between the World Tourism Organization and the Impulsa Balears Foundation, with the aim of deploying new resources and actions for the progressive adaptation of the Balearic Islands (Mallorca, Menorca and Formentera) to the objectives of the 2030 Agenda. Its aim is to jumpstart the process of the strategic reformulation of tourism in order to make an effective contribution to sustainable development.