ITB Berlin News – DAY 2 Edition

March 10, 2021

The best way to weather the perfect storm

In the midst of a perfect industry storm, ITB Berlin NOW this year has become a guiding light. Proof of the fact that industry players actively need such guidance and assistance is evidenced quite simply by the number of participants – over 3,500 exhibitors.

The show got off to an illustrious start yesterday, and there is no denying the success of this “virtual” edition, which, by necessity, remains “THE place to meet”.  The focus of ITB Berlin NOW is clear. The key elements are business, networking, content and news.

One can think of it as a platform where ALL industry players can actively participate in the discussion, listen and speak up, ask and learn, influence and reflect, in a “tailored” way.

ITB Berlin NOW again have strong partners at their side. For example, Saxony is the Official Culture Destination. At ITB Berlin NOW, the German federal state is promoting itself as an outstanding destination for culture and city tourism as well as offering a unique nature experiences and adventure holidays.

And the country of Georgia has this year been secured as Digital Adventure and Sustainability Partner – another debut to celebrate at this event. Georgia has entered into a 3-year partnership with the organisation. They will be ITB’s Official Cultural Destination in 2022 and the Official Host Country in 2023.

Just more proof of the power of the ITB network as catalyst for getting business done – come rain or sunshine.