Qatar Tourism revealed some important details regarding its new “No Football. No Worries.” campaign.

The FIFA World Cup 2022 is well underway in Doha, Qatar, with the finest football teams from around the globe fighting for the sport’s ultimate prize. However, Qatar Tourism is determined to prove that there is a space in the country for everyone, not just football fans.

The new global campaign – “No Football. No Worries.” – was launched last month by Qatar Tourism and features Italian football legend Andrea Pirlo.

In a set of commercials, Pirlo can be seen enjoying some of Qatar’s best tourist activities, including sandboarding across desert dunes or kitesurfing at the newly-launched Fuwairit Kite Beach.

“I have really enjoyed exploring Qatar. It is a beautiful country with beautiful people and has so much to offer,” Andrea Pirlo said in a press release.

“Whether you’re a sports fan or not, you can enjoy Qatar and experience adventure, culture and thrilling activities – I have been many times before, and I can’t wait to visit again.”

“No Football. No Worries” is part of a wider campaign from Qatar Tourism named “Feel More In Qatar.” This wider campaign centres around the country’s family-friendly activities and experiences.

“From vibrant souqs to majestic natural landscapes, Qatar offers its warm, authentic hospitality at each touchpoint of the visitor journey while catering to every interest and every type of budget,” said Haya Al-Noaimi, head of the promotion section at Qatar Tourism.

The tourist board has also said it has plans to increase the number of inbound visitors to Qatar to six million by 2030.

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