FAIRMONT LAUNCHES NEW 2021 GLOBAL CAMPAIGN: “EXPERIENCE THE GRANDEST OF FEELINGS”
Fairmont Hotels & Resorts have debuted a new and unforgettable chapter in their 100-year plus history: Experience the Grandest of Feelings – a global brand campaign that “pays tribute to the tangible echoes of the brand’s historic origins while also imparting a refreshed vision and stirring images of adventures yet to come”.
“Travel is truly one of the most unique unifiers and equalisers. The how, why, and where we travel is unimportant: the transcendent act of traveling – no matter how far – opens up the mind to diversity and inclusion that boldly drives society forward,” said Mansi Vagt, Vice President, Fairmont Hotels & Resorts.
“Experience The Grandest of Feelings celebrates just that and captures the essence of all things Fairmont no matter the destination – city center, island retreat, and everything in between. The overriding sensation is being in a place that has meaning and feeling.”
By the hand of world-renowned director Nathalie Canguilhem, the campaign showcases five iconic locations:
- Montreux, Switzerland / Fairmont Le Montreux Palace;
- New York City / The Plaza, A Fairmont Managed Hotel;
- Alberta, Canada / Fairmont Banff Springs;
- British Columbia, Canada / Fairmont Hotel Vancouver;
- and the breathtaking landscapes of South Africa.
A transformative voyage takes hold through pristine nature and grand elements – connecting places of historic beauty with modern sensibilities and the dreams of a new generation of travelLers.
Academy Award winning actress and UNICEF Goodwill Ambassador Susan Sarandon stars in the role of global brand ambassador. With a remarkable film career and reputation of being authentic, caring and promoting positive change, she was a natural choice for Fairmont, having a shared spirit of adventure, timeless sophistication, empowering purpose, and a passion for thinking globally and acting locally.
Fairmont also shares Ms. Sarandon’s commitment to environmental concerns, and her passion for exploration. Symbolically, she opens and closes the campaign, serving as a guide through the entire transformative journey.
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Photo – top of page – Oscar-winning actress Susan Sarandon stars as Fairmont Hotels & Resorts’ Global Ambassador as the leading hotel company debuts its newest global brand campaign, Experience The Grandest of Feelings (CNW Group/Fairmont Hotels & Resorts)
