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Dailynews
2025NEWSREVIEW

Macao returns to ITB Berlin, fostering meaningful connections with the European travel sector

March 12, 2025 Reading : 2 min.
With China’s more flexible visa policies, visiting Macao has become easier for European travellers Macao celebrated its return to ITB Berlin after a five-year absence with a special Trade & Media Reception…
Dailynews
2025NEWSREVIEW

The ITB network heads west with ITB Americas

March 12, 2025 Reading : < 1 min.
The launch of a new show in Mexico, ITB Americas, makes the world’s biggest travel event brand even more universal. Mexico and more precisely the city of Guadalajara will be the host…
Dailynews
2025ALBANIANEWSREVIEW

Sun, sound, and spectacle: A year of events awaits travellers in Albania

March 12, 2025 Reading : 2 min.
Albania highlighted the diversity of its tourism offer at ITB Berlin 2025 as the Official Host Country Following the show, the destination has a host of cultural and sports events in store…
Dailynews
2025NEWSREVIEW

Music, heritage, culture, and twinkling stars add to South Africa’s appeal

March 12, 2025 Reading : 2 min.
South Africa’s popularity for international travellers is on the rise. ITB Berlin News asked Nombulelo Guliwe, CEO of South African Tourism, to explain why the country has more appeal than ever for…
Dailynews
2025NEWSREVIEW

Beyond the icons: Italy’s strategy for year-round, countrywide tourism

March 12, 2025 Reading : < 1 min.
ITB Berlin News caught up with ENIT President Alessandra Priante on the last day of the show this year. She outlined Italy’s aim to diversify tourism throughout the country, as well as…
Dailynews
2025NEWSREVIEW

ITB Chinese Night builds momentum for ITB China 2025

March 12, 2025 Reading : < 1 min.
The ITB Chinese Night event held on 5 March during ITB Berlin brought together some 300 senior representatives from the Chinese and global tourism industry, including buyers and partners, at Metropol Berlin.…
Dailynews
2025NEWSREVIEW

ITB Berlin: A platform for tourism and peace

March 12, 2025 Reading : < 1 min.
This year, the Tourism Ministers from 23 countries gathered at the ITB Ministers Summit organised by UN Tourism under the heading “Enhancing Investment, Ensuring Peace: Harnessing Growth, Shaping the Future”. In its…
Dailynews
2025NEWSREVIEW

ITB China: A bridge between China’s tourism sector and the world

March 12, 2025 Reading : 3 min.
In an exclusive interview, Lydia Li, Deputy General Manager of Messe Berlin China, outlined the crucial role of ITB China in connecting China with global destinations The show’s priorities for the 2025…
Dailynews
2025NEWSREVIEW

“Petra is the gateway to Jordan, but we have lots of other treasures”

March 12, 2025 Reading : < 1 min.
ITB Berlin News sat down with Ahmad Al-Hmoud, Marketing Director of the Jordan Tourism Board to discuss Jordan’s presence at this year’s show. What did Jordan focus on this year at ITB…
Dailynews
2025NEWSREVIEW

Sabah keen to grow its European source markets at ITB Berlin

March 12, 2025 Reading : 2 min.
Sabah Tourism Board set its sights on boosting its share of European visitors to the State during the ITB Berlin 2025. Present at ITB Berlin, Julinus Jeffery Jimit, CEO of Sabah Tourism…
Dailynews
2025EXCLUSIVE INTERVIEWREVIEW

“Our vision is to further establish ITB as a year-round global platform”

March 12, 2025 Reading : 3 min.
Following this year’s edition of ITB Berlin, Dr Mario Tobias, CEO of Messe Berlin, shares his insights into the show’s key highlights, industry trends, and the future of the ITB network ITB…
Dailynews
2025REVIEWSEEN@

“Magical Kenya” adventure tourism campaign in the spotlight at ITB Berlin 2025

March 12, 2025 Reading : 2 min.
On the second day of ITB Berlin 2025, Kenya hosted a cocktail party at its stand with music, drinks and Kenyan food, launching its position as a premier adventure destination. ITB Berlin…
Dailynews
2025REVIEWSEEN@

Beaches, deserts, mountains and cool river gorges … Oman has it all

March 12, 2025 Reading : 2 min.
At the VIP roundtable during ITB Berlin 2025, Oman’s Ministry of Heritage and Tourism’s Director General of Tourism Promotion, Haitham Al Ghassani, spoke about the Sultanate’s diverse natural scenery Thanks to the…
Dailynews
2025REVIEWSEEN@

Turkish Airlines: A record-holder connecting travellers to more destinations than ever

March 12, 2025 Reading : 2 min.
With flights to over 350 destinations in some 130 countries, Turkish Airlines is a global leader in connectivity Exhibiting at ITB Berlin 2025, Turkish Airlines serves the most countries of any airline…
Dailynews
2024NATURE TOURISMREVIEWSPECIAL FEATURES

“Greener Zanzibar”: authenticity and environmental responsibility at ITB Berlin 2024

March 14, 2024 Reading : 3 min.
At this year’s ITB Berlin, Zanzibar focused on preserving its natural and cultural heritage to provide tourists with a diverse array of attractions. The destination is investing in a number of strategic…
Dailynews
2024NEWSREVIEW

Ecuador highlights adventure, gastronomy and nature at ITB Berlin 2024

March 12, 2024 Reading : 3 min.
For Diego Andrade, Undersecretary of Promotion at the Ministry of Tourism Ecuador, ITB Berlin 2024 was the occasion to give the message that Ecuador is a safe destination and ideal for nature…
Dailynews
2024MIDDLE EAST AFRICAREGIONAL SPOTLIGHTREVIEW

Saudi Tourism showcases its rich offer of destinations to ITB Berlin visitors

March 12, 2024 Reading : 3 min.
With its impressive pavilion at ITB Berlin 2024, the tourist board presented Saudi’s transformation into a dynamic year-round tourism destination with a great diversity of regions and activities.  With a packed activity…
Dailynews
2024NEWSREVIEW

ITB Berlin remains the undisputed leading trade show for professionals in the tourism industry

March 12, 2024 Reading : 2 min.
All signs pointed to success in 2024 as ITB Berlin continued to shape the future and once again underlined its role as the international platform for business, innovation and networking With nearly…
Dailynews
2024NEWSREVIEW

TO DO Awards distinguished CSR initiatives in tourism at ITB Berlin

March 12, 2024 Reading : 2 min.
Three CSR and responsible tourism initiatives based in Africa, Asia and South America were distinguished with a “TO DO” Award at ITB Berlin 2024. The award ceremony of the TO DO Award…
Dailynews
2024NEWSREVIEW

ITB Innovation Radar: A spotlight on industry visionaries

March 12, 2024 Reading : < 1 min.
ITB Innovation Radar, which was first introduced during last year’s edition of ITB Berlin, offers an ideal platform for showcasing innovations capable of producing a sustainable impact on the future of the…