ITB Berlin News: categorie
REGIONAL SPOTLIGHT
ITB BERLIN NEWS — REGIONAL SPOTLIGHT, The Official Information Source about Tourism & Travel Industry News
Dailynews
East Africa in the spotlight at ITB Berlin 2025 as a single tourism destination
For the first time, the East African Community is showcasing the region as a single tourism destination at ITB Berlin 2025 under the brand “Visit East Africa—Feel the Vibe”. ITB Berlin has…
Dailynews
EU Smart Tourism at ITB Berlin 2025: Torino and Benidorm in Focus
With ITB Berlin just around the corner, Torino and Benidorm, winners of the European Capital and Green Pioneer of Smart Tourism competitions, are set to present their smart and sustainable tourism approaches. …
Dailynews
Discover Albania, Europe’s hidden gem, at ITB Berlin 2025
Located in the heart of the Balkans, Albania is a country of stunning nature, rich history, and warm hospitality From sunny beaches to snowy mountains, this up-and-coming destination is becoming increasingly popular…
Dailynews
Sky Tour’s tailored travel experiences in Albania
Sky Tour is an award-winning tour operator specialised in groups, particularly for the Balkan region. They manage all aspects of ground handling for multi-destination tour series, leisure groups, incentives, etc. They aim…
Dailynews
From Albania to the World: Elite Travel Group at ITB Berlin
Elite Travel Group is presenting its wide variety of services at ITB Berlin this year, ranging from roadtrips, luxury solutions and MICE services to sun and beach packages and self-drive tours. The…
Dailynews
Building a greener future: How AOTE is transforming Albanian tourism
AOTE (Albanian Organisation of Tourism and Travel Enterprises) is a non-governmental organisation dedicated to promoting sustainable tourism practices that preserve natural landscapes, support local communities, and reduce the negative impacts of tourism…
Dailynews
Europe shines at ITB Berlin 2025
Europe is in the spotlight at ITB Berlin 2025 thanks not only to Albania, this year’s Official Host Country, but also to the outstanding presence of the region as a whole. Albania…
Dailynews
Europe tourist arrivals surpassed 2019 numbers in 2024
With 747 million international arrivals in 2024, Europe exceeded pre-pandemic numbers by 1%. All the sub-regions recorded growth albeit Central and Eastern Europe suffered from the lingering effects of geopolitical conflicts in…
Dailynews
Poland showcases leadership and gastronomy at ITB Berlin 2025
Poland is stepping into the spotlight at ITB Berlin 2025, showcasing both its rich culinary heritage as well as its current presidency of the Council of the European Union. During its presidency,…
Dailynews
Serbia highlights nature and authentic experiences at ITB Berlin 2025
ITB Berlin News caught up with Marija Labovic, Acting Director of the National Tourism Organisation of Serbia, to explore the destination’s main focus at this year’s event: its stunning natural treasures. After…
Dailynews
Moldova: Wine, nature and culture await
With its diverse range of experiences—from wine routes to ecotourism and adventure sports—Moldova is emerging as a must-visit destination in Eastern Europe. Here at ITB Berlin this year, Moldova is presenting its…
Dailynews
Exploring beyond Riga: Latvia’s diverse tourism offering at ITB Berlin 2025
ITB Berlin News caught up with Linda Ziediņa-Ērgle, Head of the Tourism Export Services Department at the Investment and Development Agency of Latvia (LIAA), to discuss the destination’s priorities at this year’s…
Dailynews
“There has never been a better time to visit Armenia”
Tourism is an important part of the Armenian economy, and a priority for the country currently undergoing a tourism renaissance ITB Berlin News spoke with Gevorg Papoyan, Minister of Economy of the…
Dailynews
The Americas recover 97% of pre-pandemic arrivals
In 2024, at 213 million arrivals, the Americas were only 3% below their pre-pandemic performance of 2019. The best performing sub-regions on the continent were Central America (up 16.1%) and the Caribbean…
Dailynews
South & Central America bring a bold presence to ITB Berlin 2025
Building on last year’s success, exhibitors from South and Central America will be coming out in force for ITB Berlin 2025. Spread throughout Hall 22b and Hall 23, visitors will be able…
Dailynews
“¡Hola, Berlín!”: Peru’s warm welcome at ITB Berlin 2025
Peru’s participation in ITB Berlin 2025 marks the start of a promising year in tourism. The country welcomed 3,256,693 international travellers last year, up 29% compared to 2023. Of these travellers, 505,000…
Dailynews
Saudi Tourism showcases its rich offer of destinations to ITB Berlin visitors
With its impressive pavilion at ITB Berlin 2024, the tourist board presented Saudi’s transformation into a dynamic year-round tourism destination with a great diversity of regions and activities. With a packed activity…
Dailynews
Serbian tourism expected to take a “quantum leap” with EXPO 2027
ITB Berlin News spoke with Marija Labovic, Acting Director of the National Tourism Organisation of Serbia, about how the country’s tourism efforts are paying off and Serbia’s preparations for EXPO 2027. How…
Dailynews
Italy unveils diverse regional attractions at ITB Berlin 2024
ADVERTORIAL Europe is Italy’s largest tourism source market. In 2022, Italy recorded 37 million European visitors of a total of 55.09 million international visitors—a market share of 67,3%. In 2023, Italy’s international…
Dailynews
Malaysia unveils a world of unique eco-cultural adventures at ITB Berlin 2024
Tourism Malaysia is introducing an array of distinctive travel packages at ITB Berlin this year, spotlighting the nation’s vast and varied niche tourism offers. This comes on the heels of an impressive…
