ITB Berlin News: categorie

2021

ITB BERLIN NEWS, The Official Information Source
Dailynews

Selangor – what strategy post Covid?

Malaysia’s “most developed state” claims to lead the way with post-Covid tourism strategy The Malaysian state of Selangor has a number of wonderful attractions for visitors. But how has the state’s strategy…
Dailynews

Community-based tourism drives new interest in Sabah

The Malaysian state of Sabah is back under the spotlight, as wild, untouched places increasingly appeal to travellers. We asked Noredah Othman General Manager, Sabah Tourism Board, to give us an update…
Dailynews

Sarawak – the ultimate “bleisure” destination in SE Asia

While Sarawak’s key internal destinations such as state capital Kuching, or Gunung Mulu National Park, are generally well known among travel professionals, this year at ITB Berlin NOW, one can discover the…
Dailynews

Tokyo steps out in 2021

Tokyo Convention and Visitors Bureau has painted a dynamic (but very safe) image of Tokyo in the “new normal”, in an ITB Berlin NOW press conference. A spokesperson for the convention bureau…
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Sri Lanka introduces the “bio bubble”

While all destinations puzzle over how to weigh-up whether to keep borders closed, quarantine, or open up to limited visits, Sri Lanka has come up with an alternative solution. This novel concept,…
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Tauber Valley: ENJOY THE culture and culinary delights

The Tauber Valley region offers a lot, from hiking paths to vineyards, from local cuisine to culture and medieval history; but cycling is a de facto strong point with some 2,200km of…
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Bayern Tourismus Marketing takes on management role

Over the past year, Bayern Tourismus Marketing GmbH (BayTM) has evolved from a state-wide marketing organisation into a management organisation.  Bavaria Tourism celebrated its 20th anniversary in 2020. It was formed in…
Dailynews

NTO Montenegro launches new global campaign

Featured article “Nature & Me” puts the natural environment first in a digital world The National Tourism Organisation of Montenegro (NTO Montenegro) has launched a new global campaign to showcase the natural…
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An eruption of flavour

For travellers looking for something completely different when it comes to wine tourism, nothing can beat Lanzarote, Spain. Vine-growing on the island is an impressive example of sustainability and adaptation to the natural…
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Slovenia to promote “green gastronomy” in 2021

With Slovenia named “European Region of Gastronomy” 2021, the country’s tourism board is promoting the unique selling points of its regional cuisine. Slovenia combines a rich natural larder and historic food traditions…
Dailynews

Serbia highlights its diversity as an “epicurean” destination at ITB Berlin NOW

Serbia is hot… or in any case, its cuisine is! The nation is stepping out at ITB Berlin NOW as a veritable paradise for food-lovers. Serbian cuisine is rich and diverse due…
Dailynews

Italy – the land of countless flavours

Italy’s fabulous cuisine is one of the main reasons to visit  Travelling around Italy is a mind-boggling culinary journey. It might suffice to remember the film “Eat, Pray, Love”, the real-life story…
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Cruise industry trends

Riding a new wave towards success For years, the cruise industry went full speed ahead—until the pandemic caused a sudden stand-still on all the world’s oceans. With the help of innovative concepts…
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Italian style – it’s inimitable

In today’s world, style takes on new meaning – and is more than ever a symbol of “luxury” Nowhere in the world does “style” have the same meaning as in Italy. Here,…
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Italy, the other home of golfers

“Golfing along Italian gulfs”: What sounds like a song is a fantastic idea for an Italian holiday with hundreds of courses waiting for golf fans. With its mild climate and all year-round…
Dailynews

Kenya steps-out as a golf tourism destination

Kenya has carved itself a niche as a golf tourism destination as it continues to host global golfing events.  Popularly known as the “Home of Champions” for producing world champions in athletics,…
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ITB Berlin News – DAY 1 Edition

Welcome to NOW… Welcome to NOW… ITB Berlin NOW, that is. Wherever you may be in the world, indeed, the show is here and now, with a wealth of online functions, enabling…
Dailynews

Saxony – Official Culture Destination, ITB Berlin NOW 2021… and rightly so

Exclusive Interview: Barbara Klepsch, Minister of State for Culture and Tourism – Saxony 2020 was a difficult year for tourism due to the Covid-19 pandemic. But throughout the year, Saxony has taken…
Dailynews

Daily briefing – by David Ruetz – Head of ITB Berlin NOW

A very good morning to one and all. In this first daily briefing for 2021, I must first thank all our teams who have been working tirelessly in order to make this…
Dailynews

Nature in the raw

Amazing adventure, genuine culture, mouthwatering cuisine and warm welcome… this is Malaysian Borneo Malaysia has two states that take up a huge chunk of the massive island of Borneo: Sabah and Sarawak.…