March 9, 2021

ITB Berlin News – DAY 1 Edition

Welcome to NOW…

Welcome to NOW… ITB Berlin NOW, that is. Wherever you may be in the world, indeed, the show is here and now, with a wealth of online functions, enabling all players in the sector to meet up virtually, exchange ideas, do business and make the most of your B2B trade show experience.

With thousands of tourism companies from over 120 countries registered, the World’s Leading Travel Trade Show enters a new era, where, thanks to smart matching technology, participants can hold one-on-one meetings with relevant partners, group video chats, explore theme worlds in virtual cafés or follow lectures by leading experts and industry figures at the ITB Berlin NOW Convention.

ITB Berlin NOW is an innovative platform for tourism professionals everywhere, who over four days will be able to focus on business, networking and updating their knowledge. Whether by providing smart matching technology with the so-called “Discovery Graph” and “Lead Finder”, inspirational showcases or expert discussions, in this extraordinary year the organisers are offering exhibitors and visitors a wide range of options, enabling them to make the most of their time at the virtual ITB.

The positive news is that ITB Berlin and Statista have just published a survey indicating that a large number of private respondents surveyed in Germany, the US and China were thinking about travelling this year. Specifically, 37% of Germans, 42% of Americans and 66% of Chinese were planning one or more trips. Close to 25% of respondents in Germany and the US and over 35% in China also believe they will spend more money on travelling over the next 12 months than during the same period to date.

So, welcome to the show. NOW you’re able to get down to business!