February 28, 2025 - ADVERTORIAL

AI-driven revolution in ticketing efficiency: UNIFIFI‘s next-gen solution at ITB Berlin

UNIFIFI Group’s innovative implementation of AI in ticket distribution and customer service marks a significant leap forward in modernising the industry.

The Unififi Cloud platform is innovating the sector by implementing ground-breaking artificial intelligence (AI) solutions that remove the manual hassle of airline ticket processes such as refunds and rescheduling.

“The airline ticket industry has traditionally been a service sector that demands extensive human resources, with processes like refunds and rescheduling requiring significant manual intervention. Our Unififi Cloud platform is now revolutionising this landscape by implementing groundbreaking AI solutions that deliver tomorrow’s technology today. This transformation represents a fundamental shift in travel distribution, bringing unprecedented efficiency and capabilities to travel agents and service providers,” said Jie YAO, Co-Founder & CTO of Unififi Group.

The Unififi Cloud platform represents a breakthrough in AI-powered aviation distribution and fulfillment services. By leveraging artificial intelligence for dynamic sourcing of flight ticket pricing directly across Unififi Group’s owned content inventory, the platform creates an intelligent ecosystem that adapts to market changes in real-time. This smart integration ensures that airlines and merchants can operate more efficiently while providing superior service to travellers.

The platform’s impressive achievement of 80% of customer-submitted refund and rescheduling service requests using AI demonstrates its tangible benefits. This technological advancement not only streamlines operations but also significantly reduces processing time, enhancing customer satisfaction.

Looking ahead, UNIFIFI’s second phase of integration promises even deeper AI implementation across workflows. This expansion aims to further automate complex processes, reduce operational costs, and enhance service delivery. The focus on AI-driven solutions addresses the industry’s longstanding challenges of fragmented supplies and inconsistent service standards, paving the way for a more unified and efficient travel marketplace.

Hall 5.1 / Stand 135