Experience Abu Dhabi puts an “Easter Surprise” in its new campaign
Ahead of the summer, Experience Abu Dhabi is set to captivate families with its Easter & Spring 2025 campaigns, inviting key markets to uncover a wonderful holiday experience in the UAE capital.
Under the theme “Make Abu Dhabi Your Easter Surprise,” the campaign highlights the emirate as a sun-soaked, adventure-filled, and culturally rich destination perfect for a sunny getaway.
Running across the UK, France, Italy, and Germany, the campaign taps into key travel motivations—excitement, inspiration, and restoration—through immersive storytelling, digital activations, and influencer collaborations. A standout feature of the campaign is its interactive “Easter egg” digital hunt, where hidden eggs in the promotional film will unlock a trip for a family of four to Abu Dhabi. This gamified approach, coupled with a robust social media push featuring rhyming riddle challenges, encourages engagement and drives anticipation.
Strategic media partnerships, influencer-led content, and a mix of PR, digital, and on-ground activations aim to ensure that Abu Dhabi remains at the forefront of travellers’ minds, especially those looking for a surprising and rewarding Easter break. The initiative also showcases the emirate’s stunning beaches, cultural landmarks, thrilling theme parks, and unique desert adventures, reinforcing its status as a diverse and exciting springtime destination. With six weeks of dynamic marketing across multiple platforms, the campaign intends to put Abu Dhabi in the spotlight for the Easter period and beyond.
