TOURISM'S
BRIGHT HORIZONS

ITB Berlin News spoke with Saudi Tourism Authority CEO Fahd Hamidaddin in an exclusive interview about Saudi's skyrocketing arrival figures last year and the bright future that awaits the destination in the years to come Saudi tourism is booming, with 27 million international visits counted in 2023. Saudi aims to further increase this figure to…

Vincent Coste, Chief Commercial Officer for Riyadh Air, believes in the power of technology and the benefit of launching a new airline with a completely clean slate ADVERTORIAL Riyadh Air is a brand new airline whose maiden flight is scheduled for 2025. As an integral part of Saudi 's tourism strategy Vision 2030, the airline…

Saudi's dynamic tourism offering is dispelling misconceptions and treating visitors to a range of diverse destinations, activities, and experiences ADVERTORIAL Saudi is so much more than "just a desert". Thanks to its welcoming and open culture, abundant historical and heritage sites, pristine natural environment, and array of sports and entertainment events, it is one of…

ADVERTORIAL Between land, sea and the tumultuous waters of the Congo River, the Republic of Congo (or Congo Brazzaville) is presenting ecotourism, community tourism and unique cultural experiences at ITB Berlin 2024. The Republic of Congo has exceptional biodiversity made up of tropical forests, savanna plains and the Congo river, home to wild animals and…

At ITB Berlin this year, Africa is occupying Halls 20 and 21, showcasing all major destinations. Hall 20 features island nations like Mauritius, the Seychelles, and Reunion Island, along with southern destinations such as South Africa, Namibia, and Zambia, with Zambia expanding its presence this year. Hall 21 sees newcomer São Tomé and Principe, alongside…

Africa stands out as the continent with the fastest tourism growth in 2023, with international tourist arrival numbers at 96% of 2019 levels according to UN Tourism, the highest recovery percentage in the world. This translated into total international tourist movements reaching 66.4 million. Some African counties even exceeded their 2019 numbers by October or…

Gambia's tagline, "The Smiling Coast of Africa" is immediately friendly and welcoming. The Gambia Tourism Board (GTB) is promoting the hospitality of the Gambian people along with the peace, security and political stability of the country at ITB Berlin this year. Gambia is looking to become an all-year destination rather than just a winter one.…

ADVERTORIAL South Africa is back at ITB Berlin this year under the slogan "Live South Africa - Unforgettable Moments!" The country's delegation includes 63 tourism products and services, with 15 small, medium and micro enterprises (SMEs) from nine provinces, representing South Africa's unique and culturally diverse tourism offering. "We are at ITB Berlin 2024 as…

ITB Berlin News spoke with Afra Wang, COO and Co-founder of next-generation flight ticket seller and aggregator UNIFIFI Group ADVERTORIAL Having successfully weathered the pandemic, Unififi Group has carved a niche for itself, unlocking modern service value with its all-in-one flight booking and fulfillment services. Afra Wang shares her insights into the group's unique approach…

For Michael Bennett, President & CMO of Cendyn, the travel industry is rightfully shifting to a more personalised way of using technology, reflecting the needs and demands of consumers In an exclusive interview with ITB Berlin News, Michael Bennett addressed how Cendyn’s solutions are contributing to the travel industry’s digital transformation and outlined what direction…

ADVERTORIAL At its first ITB Berlin, Exely is introducing the Hotel Sales Suite and a distinctive partnership approach. The company is promoting innovative software that is claimed to free hoteliers from concerns and propels businesses to success. Exely champions direct sales, guaranteeing lower commissions, enhanced brand awareness, and increased returns. At the Exely stand, the team…

ADVERTORIAL CodeGen has been providing intelligent reservation, retailing, and fulfilment platforms for over 23 years. Its flagship product, TravelBox, is used by some of the world’s biggest travel brands to increase revenue and improve operational efficiencies. CodeGen is a specialist in artificial intelligence, and continues to invest in research and development, offering its clients a competitive edge…

In January, Cover Genius and Vueling, Spain’s leading low-cost airline, launched an exclusive travel protection partnership targeting potentially 30 million travellers. This partnership leverages Cover Genius’ existing global technology to help the Spanish low-cost carrier scale across countries. Vueling set ambitious plans to expand its digital offerings through its website and mobile app as part of…

ITB Berlin News sat down with Trip.com's Chief Operating Officer Schubert Lou to discuss how the company is pioneering solutions for the global traveller ADVERTORIAL Ahead of his keynote for the Technology Tours and Activities Track at ITB Berlin Convention, Schubert Lou outlined how Trip.com, a brand of Trip.com Group, is changing the travel experience…

Manet Mobile Solutions is an Italian company connecting travellers around the world. Luca Liparulo, COO & Sales Director, discusses the future of eSIM technology with ITB Berlin News. What are the largest hurdles travellers face when it comes to mobile connectivity?Staying connected is crucial for modern travellers. But traditional solutions often come with frustrations. Scrambling…