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2025 D1 TRADE TALK

Restructuring, innovation and opportunities in the business travel market

May 21, 2025 Read: 3 min.
The global business travel market is experiencing a new round of innovations Following COVID 19, signals of industry transformation are increasingly prominent. From the recovery of international airline routes to the surge in demand of Chinese companies expanding globally through to low-carbon travel and the rise of the bleisure (business + leisure) model, the market…
2025 D1 EXCLUSIVE INTERVIEW

Malaysia’s invitation to authentic experiences

May 21, 2025 Read: 3 min.
At ITB China 2025, Malaysia unveils a bold vision to inspire and welcome Chinese tourists As Malaysia kicks off its role as the Official Partner Destination, ITB China News spoke with Mr Datuk Manoharan Periasamy, Director General of Tourism Malaysia, about its strategy to win over Chinese tourists and elevate their travel experience. As the…
2025 D1 MALAYSIA REGIONAL SPOTLIGHT

Malaysia Airlines: A bridge to Asia and beyond — now closer to China

May 21, 2025 Read: < 1 min.
Malaysia Airlines, the national carrier of Malaysia, is expanding its appeal to Chinese travellers with greater convenience, seamless connectivity and a strong focus on the passenger experience. Serving six major gateways across Greater China — Beijing, Shanghai, Guangzhou, Xiamen, Hong Kong, and Taipei — Malaysia Airlines offers direct access to Kuala Lumpur, where it connects…
2025 D1 MALAYSIA REGIONAL SPOTLIGHT

Sarawak: A living connection on display at ITB China 2025

May 21, 2025 Read: < 1 min.
Malaysia’s largest state and gateway to Borneo blends ancient rainforests, rich cultural heritage, and modern connectivity, positioning itself at ITB China 2025 as a rising star in Southeast Asia’s sustainable travel landscape. With over 2.12 million hectares of protected rainforest and two UNESCO World Heritage Sites—Gunung Mulu and Niah National Parks—Sarawak is often referred to…
2025 D1 MALAYSIA REGIONAL SPOTLIGHT

BESarawak: Redefining MICE tourism through legacy impact

May 21, 2025 Read: < 1 min.
Sarawak, located on the Malaysian side of Borneo, is gaining recognition as a key MICE destination on the global stage. Visitors to ITB China 2025 can discover its unique blend of rich cultural heritage and natural landscapes which are contributing to its attractiveness as a destination for business events. Sarawak is one of the first…
2025 D1 EUROPE REGIONAL SPOTLIGHT

Serbia courts Chinese travellers at ITB China 2025

May 21, 2025 Read: < 1 min.
ITB China News caught up with Marija Labović, Acting Director National Tourism Organisation of Serbia, to discuss how Serbia is adapting is tourism offer to the Chinese market. In your experience, what are the priorities of Chinese travellers today? How is Serbia adapting its offer accordingly?Chinese travellers prioritise immersive cultural experiences, high-quality service, safety, and…
2025 ASIA D1 REGIONAL SPOTLIGHT

Hokkaido shines the spotlight on adventure travel

May 21, 2025 Read: < 1 min.
Hokkaido, Japan’s northernmost island, is showcasing its growing appeal as an adventure travel destination at ITB China 2025. Roughly the size of Austria, the island features seven national parks, including the newly designated Hidakasanmyaku-Erimo-Tokachi National Park (June 2024). Iconic sites such as the Daisetsuzan Mountain Range, Lake Toya, and UNESCO-listed Shiretoko Peninsula underline Hokkaido’s potential…
2025 ASIA D1 REGIONAL SPOTLIGHT

Sabah: Wild landscapes and living heritage at ITB China 2025

May 21, 2025 Read: < 1 min.
As Malaysia takes centre stage as the Official Partner Destination of ITB China 2025, the state of Sabah stands out as one of the country’s most captivating and diverse regions. Located on the northern tip of Borneo, Sabah is home to some of Malaysia’s most iconic natural and cultural treasures. Towering above it all is…
2025 D1 HOTELS SPECIAL FEATURE

VEGA Hotel & Convention Center: A landmark of Moscow hospitality at ITB China 2025

May 21, 2025 Read: 2 min.
As VEGA Hotel & Convention Center prepares to celebrate its 45th anniversary in June 2025, it proudly continues its legacy as one of Moscow’s largest and most established 4-star hotels. Nestled in a scenic green area located just 20 minutes by direct metro line to Red Square and the Kremlin, the hotel offers guests the…
2025 D1 HOTELS SPECIAL FEATURE

DoubleTree by Hilton Istanbul Moda: Unforgettable views and a 5-star experience

May 21, 2025 Read: < 1 min.
Exhibiting at ITB China this year, DoubleTree by Hilton Istanbul Moda is located in the vibrant district of Kadıköy, providing a gateway to an unforgettable stay in Istanbul. With stunning views of the Historical Peninsula, Hagia Sophia and the Marmara Sea, the hotel is in a prime location close to shops, restaurants and cultural landmarks,…
2025 NEWS PREVIEW

ITB China 2025 ready to welcome back the world

May 19, 2025 Read: 2 min.
From 27 to 29 May 2025, ITB China will be back with a sold-out show this year, including 30% more exhibition space and a record attendance of 1,400 buyers at the Shanghai World Expo Exhibition & Convention Center. As the country’s leading B2B travel trade show, ITB China 2025 is set to highlight the themes,…
2025 EXCLUSIVE INTERVIEW PREVIEW

“We are actively shaping the conversation”

May 19, 2025 Read: 4 min.
ITB China News caught up with Lydia Li, Director of ITB China, ahead of this year's show Ms Li gives an overview of the main trends ITB China is highlighting this year and how ITB China is reflecting the future of the industry. What are some of the key trends currently shaping the Chinese travel…
2025 PREVIEW SNEAK PEEK

RateHawk soars into ITB China 2025 with record growth

May 19, 2025 Read: < 1 min.
RateHawk, exhibiting at ITB China this year, is a B2B booking platform for hotels, flights, and transfers for travel professionals. The company is celebrating its ninth anniversary and strong growth, especially over the last year. In 2024, RateHawk’s net booking value grew by 1.8 times compared to the previous year, while total bookings rose by…
2025 PREVIEW SNEAK PEEK

Colombia: “The Country of Beauty” at ITB China 2025

May 19, 2025 Read: < 1 min.
This year at ITB China, Colombia is promoting itself as an experience that stays with travellers, long after the journey ends. A destination that leaves you coming back for more. Located at the northern tip of South America and standing as a gateway to the continent, Colombia captivates travellers from around the world with its…
2025 PREVIEW REGIONAL SPOTLIGHT

The Islands of Tahiti: More than a beach destination

May 19, 2025 Read: < 1 min.
Mr David Sun, Director of Marketing for Tahiti Tourism China, spoke to ITB China News about The Islands of Tahiti's tourism strategies for the Chinese market and their plans for ITB China 2025. What are some of the main tourism segments you are focusing on at ITB China this year? What can visitors expect on…

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