Vision
for Change

ADVERTORIAL Costa Rica is redefining the meaning of true luxury in the tourism sector with its wide range of nature and adventure tourism products. The term "luxury" has for a long time been associated with material objects, but this has changed. Today, spending quality time with family and friends, health, security and escaping from everyday…

Speaking during its ITB Berlin press conference, Nomasonto Ndlovu, COO of South African Tourism presented the country’s tourism rebound, which is being showcased throughs its Live Again campaign.  Ms. Ndlovu began by praising ITB Berlin for providing a platform to reintroduce South Africa on a global stage. “This is a perfect opportunity for us to…

ADVERTORIAL South Africa hits all the right notes for European travellers looking for their next adventure. Whether the reason for travelling is escaping the day to day, discovering new places, finding inspiration, spending quality time with friends or family, or simply having a good time, South Africa has all bases covered. Getting there...Most flights from…

The country's national parks and UNESCO World Heritage Sites have placed Georgia among top nature tourism destinations ADVERTORIAL Travellers can discover Georgia's rich natural diversity by visiting its numerous national parks, reserves and protected areas. The country boasts 14 strict nature reserves, 14 national parks, 26 managed reserves, 40 nature monuments, 5 protected landscapes and…

Amanda Du Jing, head of e-commerce for Penta Hotels, delivered a hard-hitting conference entitled “Metaverse and NFTs - How do hotels enter the Web3 era?” on the eTravel stage in hall 6.1 as part of the eTravel Track series.  Amanda Du Jing began her talk by asking: what opportunities does the web 3 space offer…

ITB Berlin News speaks with Ray Chen, CEO of Accommodation Business at Trip.com Group and member of the ITB Buyers Circle, in an exclusive interview. He describes how travellers' behaviour has changed and what trends we can expect in this new travel era. How has the pandemic impacted travellers’ behaviour and preferences? As a group, we…

Professor Hans Joachim Schellnhuber, Director Emeritus of the Potsdam Institute for Climate Impact Research, paints a picture of a more sustainable future at ITB Berlin 2023 The renowned professor is gracing the stage at the world's biggest travel trade show this morning, addressing a critical question for tourism: "Can we preserve the world while enjoying…

The Middle-East enjoyed the strongest relative increase with arrivals climbing to 83% of pre-pandemic numbers, according to the UNWTO. Africa also bounced back in 2022 with arrivals reaching 65% of 2019 levels. The Middle East's strong rebound was driven by a number of key events. After being postponed, Expo2020 finally took place in Dubai from…

The kingdom has also taken a number of steps to stimulate its tourism industry and welcome back visitors. Jordan has made a number of strategic moves with the aim of recovering its pre-pandemic, 2019 tourism figures (5.36 million arrivals). To attract visitors, the Kingdom halved the VAT rate and the service charge on tourist-related products…

Casablanca is an ideal location for MICE combined with a cultural experience as it blends influences from the east and west while offering premium infrastructure and accommodation. Casablanca: Behind the mythical name hides a contemporary bustling metropolis perfect for MICE events. The Casablanca-Settat region - exhibiting at the Moroccan stand at this year's ITB Berlin…

Aryaf Jibreen Tourism is showcasing the magic of Oman at ITB Berlin 2023 with its diverse landscapes, rich history and vibrant culture. The captivating destination is known for its natural beauty including the dramatic Hajar Mountains that extend for 700km along the northeastern coast. Here, visitors can enjoy stunning views from the top of Jebel…

To escape the hustle and bustle of Berlin's city centre, jump on the S-Bahn and spend a day in Potsdam The former Prussian royal estate in Potsdam, only 20km from the capital, boasts several palaces and retains its 18th century classical atmosphere. Park of Sanssouci Whether rain or sunshine, the 300-hectare Park of Sanssouci is…

Hello and welcome everyone to the second day of ITB Berlin. Today is International Women's Day and a great opportunity for us to celebrate all of the amazing women who are working across the travel and tourism sector. With the majority of the tourism workforce being female, they have a critical role to play in…

The Georgian Prime Minister kicked off the world’s largest travel trade show followed by a sensational ceremony of traditional dance and music at the CityCube Berlin on Monday Under the heading "Infinite Georgian culture - from the beginnings of viniculture to modern avant-garde art", people attending the ITB Opening Gala were taken on a journey…

Qatar Airways is boosting flights to Europe starting this summer, particularly to and from France with the addition of Lyon and Toulouse. Qatar Airways traditional press conference at ITB Berlin was an opportunity for the airline's CEO Akbar Al Baker to highlight the carrier's expansion plans: 7 new destinations, 11 resumptions and increased frequencies in…

Personalities from both the tourism and political spheres came together during the ITB Berlin Opening Tour yesterday morning. After kicking off the show at Official Host Country Georgia's booth in Hub27, they walked through the halls of Messe Berlin, welcoming exhibitors to the world's biggest travel trade show. The political sphere was represented by the…

ADVERTORIAL Mariana Garita, CST Coordinator at the Costa Rica Tourism Board talks about the vital role of nature in promoting Costa Rica's tourism industry in an exclusive interview with ITB Berlin News Can we have an overview of how Costa Rica's tourism industry performed in 2022?2022 has been a great year for us. We reached…

ADVERTORIAL "Untamed Wilderness" is the best way to describe South Africa's rich nature and wildlife tourism offering. South Africa immediately conjures images of lions, rhinos and elephants walking through incredible landscapes. With leopards and buffaloes, they make up the so-called "Big Five", and with whales and sharks, they are often referred to as the "Big…

Visitors of ITB Berlin 2023 are invited to explore the Malaysia Pavilion after a ribbon cutting ceremony yesterday morning, in presence of Deputy Secretary General (Tourism) of the Ministry of Tourism, Arts & Culture (MOTAC) – Datuk Mohd Zamri bin Mat Zain. Some 40 Malaysian co-exhibitors are presenting their latest travel products at the booth.…

Queensland, Tourism and Events, is back at ITB Berlin with a brand new attraction for divers, which also contributes to the preservation of marine species. The Wonder Reef on the Gold Coast is fusing art, science and engineering design for experienced divers. The buoyant reef, soaring a staggering 22 metres above the sea floor, is covered in…