The Islands of Tahiti: More than a beach destination
Mr David Sun, Director of Marketing for Tahiti Tourism China, spoke to ITB China News about The Islands of Tahiti’s tourism strategies for the Chinese market and their plans for ITB China 2025.
What are some of the main tourism segments you are focusing on at ITB China this year? What can visitors expect on your stand?
This year at ITB China, we are showcasing French Polynesia as a premier luxury, honeymoon, and outdoor travel destination. Visitors to our stand can expect insights, including the latest updates on flights, visa policies, and key contacts for Destination Management Companies, tailored B2B resources, and exclusive product presentations highlighting our unique selling points.
China remains a cornerstone market for The Islands of Tahiti, distinguished by its high-value travellers
The Islands of Tahiti have a unique cultural and natural heritage. How do you leverage these assets in your marketing strategy for the Chinese market?
The Islands of Tahiti stand apart as the birthplace of Polynesian culture. We offer travellers not just pristine beaches, but living heritage and legendary biodiversity recognised by UNESCO. For the China market, we highlight cultural immersion and bucket-list adventures. By integrating these assets into storytelling and trade training, we help partners differentiate the Islands of Tahiti as more than a beach escape.
What makes China a strategic priority for Tahiti Tourism, and how has your approach to this market evolved in recent years?
China remains a cornerstone market for The Islands of Tahiti, distinguished by its high-value travellers who consistently prefer our most exclusive luxury accommodations and innovative solutions. Our evolved strategy now combines trade partnerships emphasising yield management, cruise collaborations to expand accessibility while maintaining our premium positioning, and hyper-targeted digital campaigns for luxury seekers.
Stand L15
Photo: © Alikaphoto
大溪地群岛：打造超越海岛的高端目的地
大溪地旅游局中国区市场总监David Sun先生接受《ITB China官方会刊》专访，分享了大溪地群岛在中国市场的品牌策略及2025年ITB China展会参展亮点。
今年ITB China展会上，大溪地将重点展示哪些旅游细分板块？展台将呈现哪些内容？
今年我们将携“法属波利尼西亚”亮相ITB China，重点展示其在高端度假、蜜月旅行和户外探险三大板块的独特优势。买家和观众在我们的展位上，可以获取最新航班动态、签证政策、地接社资源等实用信息。同时，我们还将提供专为B2B合作方设计的定制化资源，并通过沉浸式内容展示大溪地的核心亮点，助力合作伙伴深入了解我们的差异化价值。
大溪地群岛拥有丰富的文化与自然资源，您是如何将这些优势转化为面向中国市场的营销策略的？
大溪地群岛，作为波利尼西亚文化的起源地，远不止于海滩美景。我们以“活的文化遗产”和联合国教科文组织认证的生态多样性为基础，在中国市场主打“文化沉浸+人生清单”式的探享体验。通过故事化营销与专业培训赋能，我们帮助合作伙伴共同传递“大溪地不只是海岛度假地”的核心理念。
中国市场为何被列为大溪地旅游局的重要战略市场？近年来您们在中国的市场的策略有哪些新变化？
中国是大溪地群岛最具战略价值的重点市场之一，尤其以偏好高端住宿与创新服务的高净值游客为代表。近年来我们持续升级市场策略：深化渠道合作，聚焦收益管理；通过邮轮合作拓展触达路径，同时稳固高端形象；并面向中国高净值人群推出精准数字营销方案，聚焦品牌转化效率与私域沉淀。
展位号：L15
