Martinique named the world’s “top emerging destination” by TripAdvisor

March 9, 2021
TripAdvisor has this year named the French Caribbean Island of Martinique as the world’s “top emerging destination in 2021” in its Travellers’ Choice Best of the Best Awards. We asked François Baltus-Languedoc, CEO of the Martinique Tourism Authority to tell us about the award, and Martinique’s presence at ITB Berlin NOW.

This distinction is a real recognition, and is TripAdvisor’s “highest honour”. To compile its ranking for this award, the opinions of millions of users are taken into account. Martinique is the only Caribbean island on the list.

What else is “new”?
Last December, UNESCO officially included the traditional Yole sailboat of Martinique in its Intangible Cultural Heritage List. Our traditional Yole is much more than simply a boat. It symbolises the people of Martinique, that, united by their traditions and culture, can brave the elements.

Meanwhile, on 5 January, France officially asked UNESCO to list the 15,000 hectares of volcanoes and forests of Pelee Mountain and the Pitons of northern Martinique as a World Heritage Site.

With the establishment of strict health measures adapted to the current situation, all tourism professionals in Martinique are ready to welcome visitors. With a similar attendance to previous years, last December was proof that Martinique remains a very attractive destination. The Martinique Tourism Committee continues to step up its efforts to make the island the must-see destination for Europeans in winter 2021-2022.

Martinique named the world's "top emerging destination" by TripAdvisor

François Baltus-Languedoc, CEO, Martinique Tourism Authority


The Martinique Tourism Committee has announced its first ever 100% virtual show for the destination: the Martinique Travel Show. It will take place from 18 to 20 May and will bring together all professionals and players in Martinique tourism with prescribers and resellers from European and American source markets.

An enriching, interactive, innovative and fun experience will be offered via a modern, high-quality platform. The exhibition will allow further training on Martinique as a tourism destination through expert conferences, also enabling participants to learn about the health measures introduced following the Covid-19.

Conferences, networking, business opportunities and prizes will be on the agenda.

For more information please contact : or