In this episode of the ITB News Podcast we will talk with Kristiina Hietasaari, Senior Director at Visit Finland about Finland’s unique position as the world’s happiest country and its influence on the nation’s tourism strategy. She sheds light on how Finland’s lesser-known status in the global market is counterbalanced by its impressive record in happiness, and how this is leveraged in promoting Finnish tourism.
Time-stamped show notes
00:00 ➡️ 00:50: introduction
00:50 ➡️ 03:05: introduction
03:05 ➡️ 11:05: exclusive interview of Kristiina Hietasaari, Senior Director at Visit Finland
This episode features:
- Kristiina Hietasaari: https://www.linkedin.com/in/kristiinahietasaari/
Valuable resources
- Visit Finland: https://www.visitfinland.com/
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