In this episode of the ITB news podcast we will talk about events and festivals in Latvia with Inese Šīrava, Director of Tourism Department, Investment and Development Agency of Latvia (LIAA).
Latvia’s tourism sector emerges with a message of resilience and hope. Šīrava provides an insightful forecast for 2023, reflecting on the sector’s recent performance and the strategic push towards sustainable tourism. With over 2 million visitors lodging in Latvia last year, the nation’s tourism landscape is bustling with activity, from the historic Art Nouveau architecture in Riga to the serene Latvian countryside. This episode not only explores the rich tapestry of Latvia’s tourism offerings but also underscores the importance of events like the Song and Dance Festival in fostering cultural exchange and unity. Inese Šīrava’s expertise offers a deep dive into the country’s preparation for upcoming sports events, cultural festivities, and the anticipated growth in gastronomy tourism.
Time-stamped show notes
00:00 ➡️ 01:30: introduction
01:30 ➡️ 07:05: industry news
07:05 ➡️ 19:51: exclusive interview of Inese Šīrava, Director of Tourism Department, Investment and Development Agency of Latvia (LIAA)
This episode features:
- Inese Šīrava : https://www.pata.org/speakers/inese-sirava
Valuable resources
- Investment and Development Agency of Latvia: https://www.liaa.gov.lv/en
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