Bridging Markets,
Powering Growth

How China’s travel sector is reshaping
the future of tourism

ITB China 2025 ready to welcome back the world

May 19, 2025 Read: 2 min.
From 27 to 29 May 2025, ITB China will be back with a sold-out show this year, including 30% more exhibition space and a record attendance of 1,400 buyers at the Shanghai World Expo Exhibition & Convention Center. As the country’s leading B2B travel trade show, ITB China 2025 is set to highlight the themes,…

“We are actively shaping the conversation”

May 19, 2025 Read: 4 min.
ITB China News caught up with Lydia Li, Director of ITB China, ahead of this year's show Ms Li gives an overview of the main trends ITB China is highlighting this year and how ITB China is reflecting the future of the industry. What are some of the key trends currently shaping the Chinese travel…

RateHawk soars into ITB China 2025 with record growth

May 19, 2025 Read: < 1 min.
RateHawk, exhibiting at ITB China this year, is a B2B booking platform for hotels, flights, and transfers for travel professionals. The company is celebrating its ninth anniversary and strong growth, especially over the last year. In 2024, RateHawk’s net booking value grew by 1.8 times compared to the previous year, while total bookings rose by…

Colombia: “The Country of Beauty” at ITB China 2025

May 19, 2025 Read: < 1 min.
This year at ITB China, Colombia is promoting itself as an experience that stays with travellers, long after the journey ends. A destination that leaves you coming back for more. Located at the northern tip of South America and standing as a gateway to the continent, Colombia captivates travellers from around the world with its…

The Islands of Tahiti: More than a beach destination

May 19, 2025 Read: < 1 min.
Mr David Sun, Director of Marketing for Tahiti Tourism China, spoke to ITB China News about The Islands of Tahiti's tourism strategies for the Chinese market and their plans for ITB China 2025. What are some of the main tourism segments you are focusing on at ITB China this year? What can visitors expect on…