Daily briefing by David Ruetz, Head of ITB Berlin NOW
Welcome to day two of the show … and what is an absolutely exceptional ITB Berlin NOW Convention.
Today, the ITB Berlin Marketing and Distribution track awaits you. Topics will include digitalisation, sales and developments in the luxury market. Among the guests will be high-profile representatives from Booking.com and Amazon Web Services. In an exclusive global customer survey, ITB Berlin and Travelzoo examined customer confidence trends during these uncertain times of COVID-19. Christian Smart of Travelzoo will be discussing the findings in his keynote this morning.
At 10:15 this morning, we’ll be seeing the ITB Keynote Interview: “From Mass to Meaningful Travel: Airbnb shares insights on Travel Trends and the Role of Hosting when travel recovers”. Here, the co-founder of Airnbnb, Nathan Blecharzyk, will be discussing how the pandemic has changed travel behaviour, how Airbnb has responded to the impact of the pandemic, and the future role of the sharing economy in the travel rebound.
“Don’t forget that after the sessions, you can actively join in discussions in the various ITB Berlin NOW cafés.”
Luxury travel is a sector that has not only weathered the storm better than others, but also has big growth potential, and at 1:25pm, on stage 1, our ITB Panel Discussion, hosted by Marc Aeberhard, will address, “What will the (Luxury) Hotel Industry look like in a post Covid Future?” There will also be a very timely roundtable on the topic of the Future of Medical Tourism – at 1:35pm – on stage 2. Medical tourism will also be the topic of a keynote – at 3:25pm, by Dr Anna Bialk-Wolf, of the Institute of Research of Medical Tourism, followed by the ITB Medical Tourism Award at 3:40pm.
Philip C. Wolf, founder of Phocuswright, will be hosting several very important sessions, including the CEO interview: “The Future of Global and European Travel Distribution”, with Booking CEO, Glen Fogel; or “The Future of Asian Travel Distribution”, with Deep Kalra, CEO at MakeMyTrip.
At 6pm, Stefan Leser, CEO at Langham Hospitality Group and Frank Trampert, SVP & Global MD – Commercial at Sabre Hospitality, will be addressing a topic that is front of mind with anyone working in or around the hospitality industry: “The Evolution of the Guest Experience – Creating Opportunities beyond the Room and beyond the Crisis”.
Don’t forget that after the sessions, you can actively join in discussions in the various ITB Berlin NOW cafés.
See you there!