Cendyn & NextGuest combine forces to create a new giant in hospitality CRM & digital marketing

Cendyn, a provider of cloud software and digital marketing services for the hospitality industry has joined forces with NextGuest, a New York and Munich-based CRM and digital marketing leader.  Their combined expertise under the Cendyn brand make the new entity the “largest scalable CRM and digital marketing provider in their field”.

The new Cendyn can deliver what they describe as “unmatched CRM and digital marketing capabilities in the hospitality technology space on a global scale”. With offices in the USA, in Germany,  Japan, Singapore and Thailand, Cendyn is present in 143 countries.

For hoteliers, the new Cendyn will drive demand and revenue performance by optimising every touchpoint of the guest journey through data intelligence and automation.

Hotel brands served by the company include Jumeirah Resorts, Hyatt, Marriott, Minor Hotels, IHG, Hilton, Outrigger Hotels & Resorts, Onyx Hospitality Group, Rosewood Hotels & Resorts, Virgin Hotels, Margaritaville Hotels & Resorts, and Event Hospitality & Entertainment.

“We are thrilled to merge with NextGuest. With deep experience in hospitality and a long history of innovation at both companies, there is perfect alignment and tremendous opportunity to be realised through this combination,” said Tim Sullivan, President & CEO of Cendyn.