A New World
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Lufthansa presents new “First Class Suite Plus” – private room above the clouds

ADVERTORIAL Lufthansa is expanding its premium First Class offering with the "Suite Plus," a separate double cabin with ceiling-high walls and an entirely closable door, large table and two wide seats that can be combined into a comfortable double bed if required. With this flying private room, Lufthansa is setting a new standard in comfort…

Italy’s “recognised magnificence” on full display at ITB Berlin 2023

The Italian National Tourism Board (ENIT) is developing new and sustainable ways of experiencing travel ENIT's new CEO Ivana Jelinic discusses what makes Italy's multifaceted tourism offering so appealing in an exclusive interview with ITB Berlin News. How did the Italian travel and tourism industry perform in 2022-23? Even in a time of hardship our…

Vanuatu offers unique wellness package taking travel back to its banyan tree roots

Vanuatu's tourism industry has signed a pledge with visitors and local communities to promote respect and keep each other safe The island nation promises to support and protect local communities while also ensuring a Covid-safe environment for both residents and visitors. Learn more about the Vanuatu Nabanga Pledge... The banyan tree – or the Nabanga…

Take off! Play Airlines offers low-cost solutions in times of high inflation

Iceland's low-cost carrier shares its greatest challenges and triumphs since launching during the pandemic in an inspiring interview with ITB Berlin News. Play Airlines is soaring above the challenges of rising fuel costs and inflation with attractive prices and flexible booking solutions. CEO Birgir Jonsson explains how the low-cost carrier from Iceland is settling into…

ITB Berlin is back in the driving seat

Hello and welcome to this year's ITB Berlin. The global tourism and travel industry is finally back together and we couldn't be more excited to meet face to face in Berlin once again. Yesterday we welcomed leading names in politics and tourism. The festive opening gala of the World's Leading Travel Trade Show was presented…

ITB Berlin 2023 connects job seekers with best opportunities and advise

Career advice, job offers and educational presentations await visitors who are looking for employment. The ITB Career Center is bringing HR managers and job seekers in the tourism industry together. Those looking for employment can benefit from free advice and application verification, as well as get access to expert knowledge and tips for a career…

Costa Rica’s trailblazing approach to reaching net zero by 2050

ADVERTORIAL The country, which boasts 6.5% of the world’s biodiversity and 3.5% of its marine life, is showcasing its sustainability efforts and top attractions at ITB Berlin 2023. Costa Rica is improving the way its natural and social resources are used while promoting active participation from local communities and supporting competitiveness within the entrepreneurial sector.One…

ITB Berlin News partners with Click A Tree to make the world a greener place

The partnership will see 1,000 trees planted and 1,000kg of plastic waste collected from the ocean ITB Berlin's official show daily has teamed up with Click A Tree as part of its plans to become carbon neutral by 2024, a key pillar in its Change.25 strategic plan. Click A Tree, which was founded by award-winning…

Rolling out the red carpet for sustainable and responsible tourism at ITB Berlin

Sustainability is essential and will yield financial benefits in the longterm explains Rika Jean-François, head of sustainability and social responsibility at ITB Berlin For decades, the world's biggest travel trade show has been promoting responsible tourism and sustainability as one of its main pillars. After 'humble beginnings', ITB Berlin is now a key global player…

Equality In Tourism Award makes debut at ITB Berlin

Equality in Tourism International is proud to launch the Equality in Tourism Award designed to improve gender equality within tourism businesses worldwide. The award, which recognises tourism organisations that display excellence in their commitment to gender equality, will be presented to the winners at ITB Berlin on International Women's Day, Wednesday March 8.Equality in Tourism is…

South Korea ensures travellers enjoy full scale of country’s culture with new “Visit Korea Year 2023-24” campaign

ADVERTORIAL Over the three days at ITB Berlin, Korea Tourism Organisation is delivering a cultural workshop programme at their booth (Hall 26, Stand 121), which includes a calligraphy course, hanbok photo booth and "Taste of Korea", presenting various local delicacies. The "Visit Korea Year 2023-24" campaign launched by Korea's Ministry of Culture, Sports and Tourism…

Deutsche Hospitality showcases loyalty programme at ITB Berlin 2023

The "H Rewards” loyalty programme offers a significant benefit package to guests of its five brands – Steigenberger Hotels & Resorts, MAXX by Steigenberger, Jaz in the City, IntercityHotel and Zleep Hotels.  Both regular guests and new customers can benefit from H Rewards from the very first night of their stay. The major global loyalty…

Discover TO DO! Awards and its 3 fantastic winners in Nepal, Sweden and Uzbekistan

ITB Berlin is hosting an award ceremony for the winners of this year's TO DO! Awards which takes place on the Green stage in Hall 3.1 at 2pm today. Every year, some of the world's most inspiring tourism NGOs are presented with the prestigious award, bestowed by Germany's Institute for Tourism and Development (Studienkreis für…

ITB Berlin 2023 Opening press conference

Tourism professionals and key players from the global travel industry are reunited at ITB Berlin! The world's biggest travel show is making a strong comeback in 2023 with some 5,500 destinations, regions and companies igniting the trade show floor. Change is sweeping the global travel community, making it THE buzzword at this year's show, which…

Albania’s rich diversity fits in a small space

ADVERTORIAL The country is presenting its tourism attractions at ITB Berlin 2023 under the motto "All you need is here" Albania's Prime Minister Mr Edi Rama is attending this year's trade show together with Minister of Tourism Ms Mirela Kumbaro. The country is showcasing its tourism potential through the diversity of its landscapes, archaeological sites,…
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