TOURISM'S
BRIGHT HORIZONS

NAVIGATING TOMORROW'S SUCCESS TOGETHER
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“Greener Zanzibar”: authenticity and environmental responsibility at ITB Berlin 2024

At this year's ITB Berlin, Zanzibar focused on preserving its natural and cultural heritage to provide tourists with a diverse array of attractions. The destination is investing in a number of strategic projects in infrastructure and attractions that promise to elevate the visitor experience while safeguarding the island's natural and cultural treasures. Zanzibar is an…

Ecuador highlights adventure, gastronomy and nature at ITB Berlin 2024

For Diego Andrade, Undersecretary of Promotion at the Ministry of Tourism Ecuador, ITB Berlin 2024 was the occasion to give the message that Ecuador is a safe destination and ideal for nature lovers and environmentally-friendly activities. What was Ecuador's message at ITB Berlin 2024? We are sending two messages in 2024. A very important is…

Saudi Tourism showcases its rich offer of destinations to ITB Berlin visitors

With its impressive pavilion at ITB Berlin 2024, the tourist board presented Saudi’s transformation into a dynamic year-round tourism destination with a great diversity of regions and activities.  With a packed activity and event program, the Winter Season, with more than 17,000 planned events, is the perfect opportunity for European travellers to escape winter. At…

ITB Berlin remains the undisputed leading trade show for professionals in the tourism industry

All signs pointed to success in 2024 as ITB Berlin continued to shape the future and once again underlined its role as the international platform for business, innovation and networking With nearly 100,000 attendees, ITB Berlin 2024 exceeded expectations despite strike circumstances. More than 5,500 exhibitors from 170 countries were present, occupying 27 exhibition halls.…

TO DO Awards distinguished CSR initiatives in tourism at ITB Berlin

Three CSR and responsible tourism initiatives based in Africa, Asia and South America were distinguished with a "TO DO" Award at ITB Berlin 2024. The award ceremony of the TO DO Award Socially Responsible Tourism and the TO DO Award Human Rights in Tourism took place on 6 March, 2024 with ITB CSR Commissionner Rika…

ITB Innovation Radar: A spotlight on industry visionaries

ITB Innovation Radar, which was first introduced during last year's edition of ITB Berlin, offers an ideal platform for showcasing innovations capable of producing a sustainable impact on the future of the travel industry and provides visitors a glimpse of up and coming trends. This year's edition featured 16 entries submitted by ITB Berlin exhibitors,…

Selangor showcased its array of unique experiences and over 100 events and festivals at ITB Berlin 2024

ITB Berlin News spoke with Azrul Shah Mohamad, the CEO of Tourism Selangor, about the Malaysian state's wide range of experiences and events The state highlighted its original multi-segment offerings with the "Splendid Selangor Take Me Anywhere" campaign it promoted at ITB Berlin this year. What were Selangor Tourism’s objectives at ITB Berlin this year?…

ITB Chinese Night sets the stage for ITB China 2024

ITB Chinese Night was held on 6 March at the illustrious Solar Sky-Bar & Restaurant in Berlin, with shuttles taking attendees directly from ITB Berlin. The event was co-hosted by the China National Tourism Office in Frankfurt, and powered by CTG Travel (China Tourism Group Travel Corporations Limited). The exclusive event provided a unique networking…

Why the travel industry shouldn’t fear change

ITB Berlin News sat down with Charuta Fadnis, SVP Research at Phocuswright, to discuss her impressions of the show and the industry's reception to innovation Charuta Fadnis brought her expertise to various platforms at ITB Berlin this year. From delivering insights at the Opening Press Conference to participating in a conference discussing the state of…

Medical tourism gained traction at ITB Berlin 2024

The Medical & Health Pavilion in Hall 3.1 at Messe Berlin featured exhibitors from the segment as well as a full programme of presentations, interviews with experts, and panel discussions at the Educational Hub on the Medical & Health Stage, covering topics ranging from dental sleep medicine, thermal water applications, and health and sports tourism.…

ITB Berlin facilitates networking for the medical tourism community

Maria Afsar Nazari is the Creator and Director of MariaCares Sweden AB – a platform where patients can seek medical treatment all over the world. She is a medical tourism professional with more than 14 years in the field including 7 years of professional experience in patient service and 7 years of building networks between…

“Deep and trusting business relationships can only develop when we meet in real life”

ITB Berlin News spoke with Dr Mario Tobias, CEO of Messe Berlin, in an exclusive interview following this year's show From the ITB Opening Ceremony hosted by this year's partner country Oman to the partnership with Albania for 2025, Dr Mario Tobias reflected on ITB Berlin 2024's triumphs and the pivotal role of face-to-face interactions…

Georgia continued to build on last year’s success at ITB Berlin 2024

Last year's Official Host Country Georgia had an important delegation at ITB Berlin again this year under the GNTA's CEO Maia Omiadze. The country was represented in Hall 11.2 with 38 co-exhibitor companies from the private sector (hotels and travel agencies) as well as governmental entities such as the Department of Tourism and Resorts of…

Egypt’s timeless tourism offers were proudly on display at ITB Berlin 2024

Egypt experienced a significant increase in tourism in 2023, welcoming 15 million visitors, up by 4.9 million compared to 2021. Tourism is not a new trend in Egypt, however, as tourists started visiting the country over 5,000 years ago. And still, the list of treasures keeps growing. Recently an impressive statue of Ramses II was…

Oman’s Sur named Capital of Arab Tourism 2024

The Wilayat of Sur was selected at the end of last year as Arab tourism capital for 2024 thanks to its diversity of tourist activities. At the round table press event at Oman's stand on the first day of ITB Berlin, H.E. Azzan bin Qassim Al Busaidi, the Undersecretary of Tourism at Oman's Ministry of…

Albania’s rural charms: Nature’s abundance awaits

Beyond its dazzling coastline and wealth of historical and archaeological treasures, Albania has a host of protected natural areas, making it an ideal rural tourism destination Speaking at last week's ITB Berlin Panel "Quo vadis, rural destinations?" Albania's Minister of Tourism and the Environment, Mirela Kumbaro, called attention to the fact that a third of…