A New World
of Travel

Hello and welcome to this year's ITB Berlin. The global tourism and travel industry is finally back together and we couldn't be more excited to meet face to face in Berlin once again. Yesterday we welcomed leading names in politics and tourism. The festive opening gala of the World's Leading Travel Trade Show was presented…

Career advice, job offers and educational presentations await visitors who are looking for employment. The ITB Career Center is bringing HR managers and job seekers in the tourism industry together. Those looking for employment can benefit from free advice and application verification, as well as get access to expert knowledge and tips for a career…

ADVERTORIAL The country, which boasts 6.5% of the world’s biodiversity and 3.5% of its marine life, is showcasing its sustainability efforts and top attractions at ITB Berlin 2023. Costa Rica is improving the way its natural and social resources are used while promoting active participation from local communities and supporting competitiveness within the entrepreneurial sector.One…

The partnership will see 1,000 trees planted and 1,000kg of plastic waste collected from the ocean ITB Berlin's official show daily has teamed up with Click A Tree as part of its plans to become carbon neutral by 2024, a key pillar in its Change.25 strategic plan. Click A Tree, which was founded by award-winning…

Sustainability is essential and will yield financial benefits in the longterm explains Rika Jean-François, head of sustainability and social responsibility at ITB Berlin For decades, the world's biggest travel trade show has been promoting responsible tourism and sustainability as one of its main pillars. After 'humble beginnings', ITB Berlin is now a key global player…

Equality in Tourism International is proud to launch the Equality in Tourism Award designed to improve gender equality within tourism businesses worldwide. The award, which recognises tourism organisations that display excellence in their commitment to gender equality, will be presented to the winners at ITB Berlin on International Women's Day, Wednesday March 8.Equality in Tourism is…

ADVERTORIAL Over the three days at ITB Berlin, Korea Tourism Organisation is delivering a cultural workshop programme at their booth (Hall 26, Stand 121), which includes a calligraphy course, hanbok photo booth and "Taste of Korea", presenting various local delicacies. The "Visit Korea Year 2023-24" campaign launched by Korea's Ministry of Culture, Sports and Tourism…

The "H Rewards” loyalty programme offers a significant benefit package to guests of its five brands – Steigenberger Hotels & Resorts, MAXX by Steigenberger, Jaz in the City, IntercityHotel and Zleep Hotels.  Both regular guests and new customers can benefit from H Rewards from the very first night of their stay. The major global loyalty…

ITB Berlin is hosting an award ceremony for the winners of this year's TO DO! Awards which takes place on the Green stage in Hall 3.1 at 2pm today. Every year, some of the world's most inspiring tourism NGOs are presented with the prestigious award, bestowed by Germany's Institute for Tourism and Development (Studienkreis für…

Tourism professionals and key players from the global travel industry are reunited at ITB Berlin! The world's biggest travel show is making a strong comeback in 2023 with some 5,500 destinations, regions and companies igniting the trade show floor. Change is sweeping the global travel community, making it THE buzzword at this year's show, which…

ADVERTORIAL The country is presenting its tourism attractions at ITB Berlin 2023 under the motto "All you need is here" Albania's Prime Minister Mr Edi Rama is attending this year's trade show together with Minister of Tourism Ms Mirela Kumbaro. The country is showcasing its tourism potential through the diversity of its landscapes, archaeological sites,…