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2021 DAY 3 NEWS

Getting back to real nature

Mar 11, 2021 Read: 3 min.
Malaysia's national parks offer unparalleled experiences for families or adventure lovers Malaysia's nature is one of its key draw-cards, with pristine jungle and wildlife unlike anywhere else on the planet. Its dozens of national parks are just breath-taking. Here is just a selection... Taman Negara, Pahang Among the oldest rainforests in the world – 130…
2021 DAY 3 NEWS

Turkey forecasts strong tourism rebound

Mar 11, 2021 Read: 2 min.
Turkey Tourism Promotion and Development Agency spokesperson, Erkan Yağcı, says his country is planning to “outperform the rest of the world” when it comes to a post-Covid tourism rebound. In an ITB Berlin NOW press conference, Mr Yağcı said Turkey has been one of the most disciplined and successful countries in the fight against the…
2021 DAY 3 NEWS

Airline bosses predict air travel comeback

Mar 11, 2021 Read: 2 min.
Both the President of Emirates and CEO of Air France-KLM foresee a sharp bounce-back of passenger demand, most probably by the third quarter of the year or latest by early 2022. They may fight each other for market share, but for once, they both agree. The President of Emirates, Sir Tim Clark and the CEO…
2021 CONVENTION DAY 3 NEWS

A not-to-be-missed session for destination marketeers

Mar 11, 2021 Read: 2 min.
Iva Kutle Škrlec, Global Destination Marketing Partner, Google, will be speaking today at the session "DMO Masterclass by Google: The Ever-Changing Travel Landscape and Keeping up with the New Traveller”. We asked her how the needs of travellers are changing. Tourism is experiencing a fundamental shift: People don't know when and where they can travel…
2021 DAY 3 NEWS

SABA Hospitality and Knowcross bring efficient contactless technology to Shangri-La Singapore

Mar 11, 2021 Read: < 1 min.
Hotel operations at the Shangri-La Hotel Singapore have been revolutionised, thanks to the integration of SABA Hospitality Technology Solutions and Knowcross Dispatch Systems. The integration allows Shangri-La Singapore guests to make requests through the SABA Hospitality interactive guest services platform. Hotel services, amenities, maintenance, and food and beverage no longer require intervention from house staff…
2021 DAY 3 NEWS

Latte or espresso? Talk around the ITB Berlin NOW cafés…

Mar 11, 2021 Read: 2 min.
Had the time to drop by for a coffee? ITB Berlin NOW’s cafés, while virtual, have the same role as that of your favourite corner haunt at the show – where you can discuss what you’ve seen during the conference sessions. This afternoon, don’t miss the ATTA networking event in the ITB Adventure Travel Café.…
2021 DAY 3 NEWS

Content marketing for sustainable tourism recovery

Mar 11, 2021 Read: < 1 min.
Despite the challenges, this global pandemic has yielded lessons that can provide a roadmap to a more resilient future. By employing best practices and exploring new strategies, content-driven, digital marketing can connect new audiences to a more sustainable world of travel. Yesterday, at the ITB Berlin NOW Convention, Rob Holmes, Founder, GLP Films, hosted “ITB…
2021 DAY 3 TRADE TALK

Out of Africa

Mar 11, 2021 Read: 3 min.
    The founder of South Africa-based Pearls of Africa gives his tips and ideas for navigating ITB Berlin NOW German-born Michael Frauen is CEO of The Pearls of Africa – a South African based agency which he founded in 2007, having lived in South Africa since the mid-80’s. We asked him what he hopes…
2021 DAY 3 EXCLUSIVE INTERVIEW

Saving soldier travel

Mar 11, 2021 Read: 4 min.
WTTC leads the charge in fighting for the tourism sector In times that are so challenging and complicated, full of uncertainty, the World Travel and Tourism Council has been toiling to seek a “light at the end of the tunnel”. We asked Gloria Guevara, WTTC President & CEO, what her current thoughts are on the…
2021 DAY 3 MIDDLE EAST AFRICA REGIONAL SPOTLIGHT

The Middle-East shows readiness for post-Covid tourism

Mar 11, 2021 Read: 3 min.
Although many countries in the Middle-East totally closed their borders last year, some Gulf states worked hard to stay open. They will likely be among the first to re-emerge in a post-Covid recovery era. Africa should rapidly grow again as the pandemic has been largely kept under control - the southern part of the continent…
2021 DAY 3 MIDDLE EAST AFRICA REGIONAL SPOTLIGHT

Algeria promotes four seasons of tourism… in one day

Mar 11, 2021 Read: 3 min.
The oft undiscovered desert regions of Algeria are under the spotlight at ITB Berlin NOW With the aim of further promoting the destination Algeria, a strategy has been put in place to optimise inbound tourism in the post-Covid era. Faced with the dramatic financial consequences of the pandemic, an operational steering committee for the resumption…
2021 DAY 3 GERMAN REGION MECKLENBURG-VORPOMMERN REGIONAL SPOTLIGHT

Mecklenburg-Vorpommern – demonstrating exemplary crisis management

Mar 11, 2021 Read: 3 min.
Exclusive interview: Tobias Woitendorf, CEO at Mecklenburg-Vorpommern Tourist Board The Covid crisis has impacted all tourism destinations… some harder than others. We asked Tobias Woitendorf, CEO at Mecklenburg-Vorpommern Tourist Board whether his organisation has a plan to navigate “out of the woods”. Yes, and we indeed need a minimum level of foresight. There is nothing…

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