Turkey Tourism Promotion and Development Agency spokesperson, Erkan Yağcı, says his country is planning to “outperform the rest of the world” when it comes to a post-Covid tourism rebound.
In an ITB Berlin NOW press conference, Mr Yağcı said Turkey has been one of the most disciplined and successful countries in the fight against the Covid-19 pandemic.
“The Safe Tourism Certification Program launched in June was one of the first examples of its kind globally and came to be accepted rapidly by the tourism industry”, said Yağcı. “Tourists are able to have a healthy vacation in Turkey with peace of mind thanks to the effective measures we take under The Safe Tourism Certification Programme.”
With 300 sunny days per year and a sun, sand and sea concept, a new ad campaign has been launched in over 50 countries.
Turkey’s Ministry of Culture and Tourism has set a goal for 2021 of at least 32 million visitors and almost €20bn in revenue. “We believe Turkey will outperform the rest of the world in tourism regrowth after the Covid crisis,” said Yağcı, adding: “Product diversity will be one of the main pillars of promotion of the next five years.”
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