CONNECTING CULTURES,
INSPIRING CHANGE

LEADING THE TRAVEL INDUSTRY TRANSFORMATION
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Dailynews

Face-to-face with Saxony: Official Culture Destination ITB Berlin NOW 2021

Exclusive Interview: Veronika Hiebl, Managing Director – Saxony Tourism (Tourismus Marketing Gesellschaft Sachsen) This year, Saxony is ITB’s first Official Culture Destination, and will be the Official Partner Country of ITB Berlin 2022.…
Dailynews

An exclusive club for top travel industry buyers

The ITB Buyers Circle is an established feature of ITB Berlin, having been launched in 2012.  An exclusive meeting place for leading buyers from the global travel industry, every year the 1,000…
Dailynews

ITB Berlin NOW – a strategic stepping stone

Frank Straka is an “old hand” at ITB Berlin events; as a sales and marketing professional with more than 20 years of experience in tourism, working in the fields of short trips,…
Dailynews

A new skipper at the helm

Exclusive Interview: Martin Ecknig, CEO, Messe Berlin GmbH Messe Berlin, organisers of ITB Berlin NOW, could be said to be akin to a very big ship… and from this year, there is…
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Georgia – first Digital Adventure & Sustainability Partner of ITB Berlin NOW

Exclusive Interview: Medea Janiashvili – acting head of Georgian National Tourism Administration Georgia, like every other destination, has been hard hit by the Covid crisis. But its reaction has been strong and…
Dailynews

Pacific destinations unlikely to bounce back before 2022

More than ever, Oceania seemed like a beautiful but very distant dream in 2020.  It turned into the most isolated continent in the world as countries closed their doors to all foreign…
Dailynews

Western Australia secures funding for regional tourism organisations

Although the State of Western Australia is unlikely to see a return of foreign travellers in 2021, the State government has confirmed funding for its five regional tourism organisations. They will receive…
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New kayak tour in Rotorua’s Waimangu volcanic valley

One of Rotorua’s oldest tourism attractions has joined one of its newest tourism operators to launch a unique new experience – the Steaming Cliffs kayak tour at Waimangu Volcanic Valley in New…
Dailynews

Aussie Specialist Program under spotlight @ ITB Berlin NOW

The Aussie Specialist Program is Tourism Australia’s global online training program, delivered in partnership with all eight state and territory tourism organisations to provide frontline travel sellers from around the globe with…
Dailynews

Care Fiji Commitment Programme runs until borders reopen

Since October, Tourism Fiji has been implementing its “Care Fiji Commitment” programme which is designed to reassure travellers that Fiji is a safe destination to visit on their next holiday. The initiative…
Dailynews

Why younger generations of tourists just love Italy

Italy combines all that can attract younger generations of travellers: superb landscapes, fabulous food, unique sightseeing, great festivals, unlimited seaside and mountain sports. And above all the relaxed way of life, “La…
Dailynews

LGBT+ Tourism: a full programme for 2021

Despite a very “limited” edition this year in comparison to a regular event, ITB Berlin NOW has prepared a full programme in terms of LGBT+ tourism. We asked ITB’s CSR Commissioner, Rika…
Dailynews

Taking the pulse of medical tourism

Medical tourism takes on a new light in current circumstances, and this year’s ITB Berlin NOW has a lot to offer. Thomas Bömkes, Managing Director of Diversity Tourism GmbH, is one of…
Dailynews

MyCabin brings shared economy values to camping

The need for travelling and saving money while on holiday has contributed to a rise in illegal camping. The trend accelerated with the pandemics as motorhomes or camping became one of the…
Dailynews

Cycling Switzerland’s Matterhorn Glacier

At 3,883 m altitude, the Matterhorn Glacier Paradise in Switzerland is Europe’s highest cableway mountain station. And it is also a paradise for mountain bikers. The high-Alpine world around Zermatt seems made…
Dailynews

Back to the past at Battle Island, Canada

Going back in time to a period when electricity, cars and of course internet did not exist, the remote island of Battle Harbour in Labrador is the only National Historic District in…
Dailynews

Italy, land of unlimited adventures

Where is it possible to combine mountains, preserved national parks, wine valleys, volcanoes, beaches and ancient civilisations? Adventure is just around the corner – in Italy! Abruzzo, biodiversity at its best Known…