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ITB China 2025: Business, discovery and learning ahead

By Lydia Li, Director of ITB China Good morning and welcome to…
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 ITB China 2025 opens at a record scale

The 2025 edition of ITB China officially kicked off yesterday at the…
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Corporate expansion abroad brings new opportunities for MICE

According to Li Zhang, President of UCC, despite uncertainties in the global…
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“AI is revolutionising the very core of the travel industry”

As AI reshapes the travel landscape, Alibaba Fliggy CEO Mr Zhuoran Zhuang…
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LATAM Airlines brings South America closer at ITB China

From South America to the United States and Europe, LATAM Airlines is…
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Diriyah: A historic gateway to Saudi Arabia

As Saudi Arabia makes a name for itself in global tourism, Chinese…
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Abu Dhabi welcomes Chinese tourists with culture and iconic attractions

Visa-free entry, a new Disney park and immersive cultural experiences position Abu…
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ITB China 2025: A milestone moment for the travel industry

By Lydia Li, Director of ITB ChinaITB China 项目负责人李佳女士 Good morning and…
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Royal Brunei Airlines relaunches Beijing route and marks 50 years of award-winning service

Celebrating 50 years of achievements, Royal Brunei Airlines is returning to ITB…
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Kyrgyz Republic: Nomadic heritage and natural wonders at the heart of the silk road

The Kyrgyz Republic is making a strong impression at ITB China 2025,…
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Restructuring, innovation and opportunities in the business travel market

The global business travel market is experiencing a new round of innovations…
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Malaysia’s invitation to authentic experiences

At ITB China 2025, Malaysia unveils a bold vision to inspire and…
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Malaysia Airlines: A bridge to Asia and beyond — now closer to China

Malaysia Airlines, the national carrier of Malaysia, is expanding its appeal to…
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Sarawak: A living connection on display at ITB China 2025

Malaysia’s largest state and gateway to Borneo blends ancient rainforests, rich cultural…
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BESarawak: Redefining MICE tourism through legacy impact

Sarawak, located on the Malaysian side of Borneo, is gaining recognition as…
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Serbia courts Chinese travellers at ITB China 2025

ITB China News caught up with Marija Labović, Acting Director National Tourism…
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Hokkaido shines the spotlight on adventure travel

Hokkaido, Japan’s northernmost island, is showcasing its growing appeal as an adventure…
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Sabah: Wild landscapes and living heritage at ITB China 2025

As Malaysia takes centre stage as the Official Partner Destination of ITB…
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VEGA Hotel & Convention Center: A landmark of Moscow hospitality at ITB China 2025

As VEGA Hotel & Convention Center prepares to celebrate its 45th anniversary…
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DoubleTree by Hilton Istanbul Moda: Unforgettable views and a 5-star experience

Exhibiting at ITB China this year, DoubleTree by Hilton Istanbul Moda is…