Shaping the transition of the travel industry at ITB Berlin 2024
At this year’s ITB Berlin Convention 2024, under the slogan “Pioneer the Transition in Travel & Tourism. Together”, numerous experts will explore a range of hot topics including artificial intelligence, chatbots and machine learning
With the travel world increasingly focusing on digital technology and its implementation in all segments of the industry, ITB Berlin Convention 2024 will shine the spotlight on technological changes.
The world of travel is undergoing significant change with the increasing use of artificial intelligence by travel companies as well as customers. This change is shaping tourism experiences and consumer expectations. For example, machine learning in tourism marketing is helping to personalise travel bookings and enable bespoke vacation experiences. The use of artificial intelligence is becoming increasingly integrated for choosing a destination, hotel or restaurant or when booking a rental car.
This year, the ITB Berlin Convention is analysing the background and opportunities of digital transformation more extensively and in greater detail than ever before. ITB Berlin has selected 17 themed tracks, including five topic-specific eTravel Tracks to look at the most diverse applications of digital changes.
For the first time at ITB Berlin, the topic of artificial intelligence will have its own track, which will provide practical insights based on current case studies and in-depth expertise. Participants will delve into how hoteliers can master the digital transformation in the Hospitality Track and the Hotel Technology Track. The much expected Technology Tours and Activities Forum (TTA) is also returning to the convention this year.
As a well-established ITB Berlin tradition, numerous renowned speakers from international and national companies and research institutions will present top-level analyses and assessments during the convention. Speakers such as Nina Lind (Partner, McKinsey & Company) and Vivian Zhou (Vice President, Jin Jiang Group) will discuss the digital transformation from different industry and country perspectives. The presentation by Dr. Stefan Ebener (Head of Customer Engineering, Google) “Google: How GenAI is changing the Digital World – From Future Tech to Daily Business” also promises exclusive insights into the world of artificial intelligence. Visitors to ITB Berlin won’t want to miss this on the 5th of March at 2:10 p.m on the Orange Stage in Hall 7.1a.
The full programme and details on all the tracks are now available online here. The ITB Berlin Convention is co-hosted by the World Tourism Cities Federation (WTCF) and access is included in the trade visitor ticket to ITB Berlin 2024. Selected sessions will be streamed on the accompanying platform ITBxplore.
Photo: © Messe Berlin GmbH
