BESarawak: Redefining MICE tourism through legacy impact
Sarawak, located on the Malaysian side of Borneo, is gaining recognition as a key MICE destination on the global stage. Visitors to ITB China 2025 can discover its unique blend of rich cultural heritage and natural landscapes which are contributing to its attractiveness as a destination for business events.
Sarawak is one of the first destinations in Malaysia and around the world to focus on legacy impact as a method for measuring the value of business events. Key cities such as Kuching, Sibu, Bintulu, and Miri are equipped with modern meeting and convention facilities and have hosted international events such as the 13th World Islamic Economic Forum (2017) and the 10th World Congress of Herpetology (2024). Major venue developments include the Borneo Convention Centre Kuching expansion (adding space for 9,500 delegates by 2028) and the Kenyalang Convention and Exhibition Centre in Miri.
In addition to these large facilities, Sarawak features a wide range of hotels and smaller venues fully equipped to host corporate meetings, incentive programmes, conventions and exhibitions.
Driving this growth is Business Events Sarawak (BESarawak), the region’s dedicated convention bureau, through initiatives such as AI.LEGACY, Legacy360, and the Borneo Impacts Legacy Awards (BILA)—all designed to track and amplify the long-term value of business events for local communities, the economy and the environment.
Upcoming events including the Asian Congress on Occupational Health 2026 and the International Water Association World Water Congress & Exhibition 2028 align with Sarawak’s Post COVID-19 Development Strategy (PCDS 2030), reinforcing its commitment to social inclusivity, economic prosperity and environmental sustainability.
Beyond conferences, Sarawak offers a wide range of incentive travel experiences, ranging from visiting the Semenggoh Orangutan Sanctuary and Mulu National Park, to engaging with local cultures and outdoor adventures such as jungle trekking, kayaking and caving.
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Photo: Borneo Convention Centre Kuching
